The Centric landing page and CRO audit is a typical 1-2 week fixed-scope assessment. We review your existing landing pages, your analytics, your campaign sources, and your conversion data - and produce a prioritized list of fixes, an estimated lift per fix, and a roadmap. The audit is a standalone deliverable; you can use it with us, with another agency, or as an internal roadmap.
What the Audit Covers?
A structured review of message match, page anatomy, performance, mobile experience, form design, copy effectiveness, and analytics setup. We pull data from your analytics, run heuristic and data-driven analysis, and document findings against a prioritized fix list.
Areas Examined
|
Area |
What we evaluate |
|
Message match |
Ad-to-page alignment, scent of information |
|
Page anatomy |
Hero, benefit, proof, CTA, objection handling |
|
Performance |
Core Web Vitals, mobile speed, render-blocking |
|
Mobile experience |
Thumb zone, hierarchy, form usability |
|
Form design |
Field count, friction, completion rate |
|
Copy effectiveness |
Headline, framework, voice, scannability |
|
Analytics setup |
Conversion tracking, attribution, segmentation |
Check Our Landing Page Service
What You Get
A written audit report covering current state, findings, prioritized fix list, estimated lift per fix, and a 30/60/90-day roadmap. A readout session with your stakeholders. A scoped recommendation for next steps that may or may not include working with Centric.
Who It Is For
Marketing teams running paid programs that underperform; CMOs evaluating whether to invest in landing page optimization; teams with multiple landing pages and no central CRO function; programs considering an agency engagement and wanting a defensible roadmap first. (See Centric's landing page design service - what's included for the broader service context.)
How It Works
Kickoff call to scope the audit. We need access to analytics, campaign data, and the pages themselves. One to two weeks of analysis. Findings workshop where we present and pressure-test the recommendations.
After the Audit
Three common paths: (1) continue with Centric on a build / optimization engagement (typical); (2) use the audit roadmap internally or with another agency (fine - we keep relationships open); (3) decide that landing page optimization is not the priority right now (also fine). All three paths are valid. (See common landing page mistakes killing your conversion rate for the patterns audits typically surface.) Centric runs landing page audits through its landing pages service.
Frequently Asked Questions
How long does the audit take?
Typical 1-2 weeks depending on page count and data access. Confirmed at the kickoff call.
How much does it cost?
It's a fixed price scoped to page count and depth of analytics review details are confirmed with sales based on your specific engagement.
Do we have to engage you for the fixes?
The audit is a standalone deliverable. The share of audit clients who continue with us varies depending on project scope; the rest take the report and execute internally. Both outcomes are acceptable.
What do you need from us?
Access to analytics (read-only), campaign data, the landing pages, and a stakeholder available for kickoff and readout. No platform access required beyond analytics.
Conclusion
The Centric landing page and CRO audit is a low-commitment way to get a real, usable view of where your pages stand and what the path forward looks like. Fixed scope, fixed price, honest findings. Whether you continue with us or not, the audit leaves you with a defensible plan.
