Blue Loyalty Program Launch
38th Annual AMA Crystal Award 2024
The Al-Futtaim Blue Loyalty Program Launch unified diverse brands under the Al-Futtaim umbrella into a cohesive and compelling loyalty program. This initiative was designed to enhance customer loyalty, expand brand reach, and drive sales across multiple regions. Our approach included developing a unique brand identity, ensuring consistent cross-border messaging, and delivering a seamless user experience through in-store campaigns, digital marketing efforts, and a feature-rich mobile app.
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Malican YasMall Loyalty Program
MECSR MENA SILVER Award 2023
Malican, developed by Centric, has been recognized for its use of Artificial Intelligence to define shopper persona for the retail industry. Clinching the Technology & Innovation award at the Middle East Shopping Centers & Retail Congress, this award is proof of Centric out-of-box thinking and execution; utilizing modern (AI) technologies to solves centuries old problems.
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YasMall Website
38th Annual AMA Crystal Award 2024
Centric’s 6D approach tailored Yas Mall's website to its primary objective: driving footfall, the mall’s revenue engine. By centering on user personas, we boosted visitor conversion rates and ensured real-time accuracy. The revamped site, featuring intuitive navigation, comprehensive content, and innovative 3D maps, positions Yas Mall as a premier destination for locals and tourists alike.
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