Fresh Perspectives. Strategic Thinking.
We explore the intersection of marketing, technology, and innovation. From industry trends to thought-provoking commentary, our articles dive into the ideas shaping tomorrow’s brands and experiences.
How Azure Migration Affects Your IT Team and Operations
How cloud migration changes IT roles, processes, and operations - from hardware ops to FinOps and go...
What Is a Golden Record and How MDM Creates It
A golden record is the trusted version of a business entity that MDM creates through matching, survi...
How MDM Enables AI and Analytics to Work Accurately
Four mechanisms by which MDM strengthens AI and analytics - cleaner training data, consistent entiti...
MDM vs Data Governance: Understanding the Relationship
MDM vs data governance writes the rules, MDM operates them on master data. Side-by-side comparison, ...
Enterprise Software vs. Application Software: Key Differences, Examples & Business Use Cases
Enterprise software vs. application software explained: definitions, a side-by-side comparison, real...
Azure Migration Stages: From Assessment to Cutover
The stages of an Azure migration - assessment, planning, migrate and modernize, validation, and cuto...
The Risks of Delaying Cloud Migration for Legacy Systems
Cloud migration risks of standing still - security and end-of-support exposure, rising cost, agility...
Off-the-Shelf Chatbots vs Custom AI Assistants: How to Choose
Off-the-shelf vs custom AI assistants when each wins, the hybrid pattern most enterprises use, and a...
What Is Application Modernization and When Does It Matter?
Application modernization explained - what it is, how it differs from migration, the rehost-to-rearc...
Microsoft Copilot Implementation Guide for Enterprise Teams
A Microsoft Copilot enterprise implementation guide readiness, rollout sequence, data hygiene, adopt...
