MDM Implementation Services
One truth. Every system.

Growth stalls when truth is negotiable. Pricing in one system, packaging in another, customers duplicated everywhere. Meetings multiply; launches slip; audits bite.

MDM fixes the foundation. We uncover where truth lives today, define how it should flow tomorrow, and implement the operating model, rules, and technology that keep it clean. The result is a structured backbone; golden records that are explainable, secure, and instantly useful.


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Overview of the service

MDM that centralizes product, customer, vendor, and material data; enforcing governance and publishing golden records to ERP, CRM, commerce, and analytics for faster launches, cleaner audits, and confident decisions.


MDM Strategy & Roadmap

Align leaders, prioritize domains, and phase delivery to prove impact fast.

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Data Governance & Operating Model

Define who decides, how standards change, and the cadence that keeps quality rising.

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Data Modeling & Domain Architecture

Canonical models, durable IDs, and usable hierarchies that every system understands.

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Data Quality & Stewardship

Automated checks, match/merge, and exception workflows that stop bad data at the source.

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MDM Hub & Workflow Implementation

Configure domains, rules, and user journeys; then go live with confidence.

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Integration & Enablement

Deliver golden records to ERP, CRM, commerce, and analytics.

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Launch MDM with measurable ROI: fewer duplicates, faster change propagation, lower rework, and a governance cadence that scales across brands, markets, and platforms.


MDM Strategy & Roadmap

From business case to business value.

Strategy is where MDM succeeds. We quantify the cost of bad data, agree the first win, and map a pragmatic sequence across domains. Each wave has clear owners, KPIs, and go/no-go criteria. The roadmap tells a simple story: what changes, why it matters, and how we’ll measure progress.


Current-state scan

Systems, sources, duplicates, and breakpoints mapped with quantified business impact.

Board-ready value case

Tie data quality to revenue, margin, cost, and risk with hard numbers.

Domain sequencing

Prioritize product, customer, vendor, material and anything else by value versus complexity.

Executive alignment

Governance charter, RACI, cadence, and funding checkpoints to maintain momentum.

Data Governance & Operating Model

Ownership, rules, rhythm.

Great data is disciplined behavior. We establish councils, decision rights, and policies that make good choices repeatable. Stewards gain playbooks; approvers get clarity; auditors get evidence. Governance becomes the quiet engine behind reliable growth.


RACI & councils

Clear mandates for owners, stewards, approvers, and escalation paths.

Policy library

Naming, retention, privacy, lineage, and access standards documented and enforced.

Change control

Safe evolution of attributes, rules, and models without breaking integrations.

Steward playbooks

Daily tasks, SLAs, and checklists that make good hygiene habitual.

Compliance by design

Audit trails, minimization, and lawful bases embedded into processes.

Operating cadence

Monthly DQ reviews, quarterly audits, and annual standards refresh.

Data Modeling & Domain Architecture

Design the truth.

Ambiguity kills scale. We model entities and relationships the business recognizes; customers with hierarchies, products with packs, vendors with sites, materials with specs. Survivorship rules settle conflicts; history preserves context. The output: data that is consistent today and extensible tomorrow.


Canonical schemas

Extensible, domain-specific models that remain platform-agnostic and future-proof.

ID strategy

Durable keys and crosswalks to tame legacy codes and duplicate records.

Hierarchy design

Multi-level account, product, and location rollups with governance controls.

Industry-Specific Categorization

Aligning taxonomy with best practices like GS1

Survivorship logic

Source precedence, freshness, and trust scores resolve conflicts predictably.

Versioning & history

Slowly changing dimensions with complete, auditable change timelines.

Data Quality & Stewardship

Clean once. Stay clean.

Quality isn’t a one-off cleanse; it’s a habit. We codify rules, surface issues by owner and SLA, and route exceptions with context. Fixes push upstream so errors don’t return. Over time, firefighting disappears; quality becomes invisible and reliable.


Rules catalog

Completeness, conformance, and consistency thresholds with business ownership.

DQ dashboards

Real-time scorecards by domain, attribute, geography, and steward.

Match & merge

Probabilistic and deterministic deduplication for people, companies, and SKUs.

Exception queues

Assign, resolve, verify; no email ping-pong or lost tickets.

MDM Hub & Workflow Implementation

From design to golden records.

Tools only matter when shaped around process. We configure the hub, embed create/change/retire workflows, and make golden records explainable and secure. Screens are intuitive. Approvals are fast. Publishes are safe and traceable.


Domain setup

Entities, attributes, rules, and roles configured to specification.

Golden logic

Survivorship, validations, and publish triggers tested under realistic loads.

Business workflows

Multi-step approvals with SLAs and audit-ready checkpoints.

Role-based UX

Steward and approver views that make the right action obvious.

Integration & Enablement

Make truth travel.

MDM’s value appears when others consume it. We design batch and event patterns, manage mappings and identities, and instrument flows for visibility. Then we train stewards and IT so adoption lasts long after go-live.


Interoperability patterns

Batch, near-real-time, and events tailored to your application estate.

Mappings & crosswalks

Harmonize legacy structures without breaking downstream logic.

Quality gates on publish

Pre-flight checks stop bad data before it travels.

Training & playbooks

Role-based enablement for stewards, approvers, and administrators.

Why Centric? Outcome-Driven and Human-Centered MDM Partner

At Centric, we approach MDM not just as a system to implement, but as something that your workforce can use on daily basis. You’re buying adoption. Our usability team designs steward-grade interfaces that people can use intuitively on day one; so golden records actually get created, approved, and published.


Measured by the numbers

On day one we baseline time-to-publish, duplicate reduction, approval SLAs, audit findings; then track them sprint by sprint. No vanity metrics, just business outcomes you can show the board.

Built for Reality

Multiple ERP instances, conflicting code sets, brittle interfaces; we’ve lived it. Expect idempotent publishes, clean crosswalks, survivorship that mirrors best practices, safe back-writes, and the observability to trust every movement of data.

Adoption by Design

We deliver role-based UX, steward playbooks, incentives, and clear SLAs; so shadow spreadsheets finally retire.

Governance that Sticks

RACI, policy library, cadence. Owners are named, rules are enforced, and change control is sane. Compliance is built-in (lineage, retention, privacy), not bolted on.

Explainable Rules

Inline validations and tooltips translate policy into plain language. Users know why a field fails and how to fix it.

Centralized Master Data, Streamlined Growth

Publish golden records to ERP, CRM, commerce, and analytics with speed, accuracy, and audit-ready control. Need an outcome-driven MDM program?

What Our Clients Say About Us

The team was flexible, attentive to the client's needs, and trustworthy. Centric's comprehensive, well-organized process and checklists were key elements of the project management approach.

Steve Louis

Senior Vice President - Promethean Energy

Centric has helped us achieve a 105% surge in conversions, a 47% decrease in cost per lead, an 8.58% conversion rate from paid advertising, and an ROI of 16.6 times

Bobby Grover

President - BigTex Storage

Centric delivered items on a lightning fast turnaround. They never once told us they couldn't do something, and always made it happen.

Rebecca Burley

HBMA

They came up with the requested solution with minimum to no materials available from our side.

Alberto Bianconi

General Manager - Omnialog

Their customer care and feedback research skills, and persistence in achieving great results were unique.

Amr Alkhatib

Brand Manager at Sharbatly Fruits

Centric delivered on time and also responded to everything we ever asked very promptly. Most of the time same day and if not within 24 hours they would respond.

Zakir Seyar

HRSS CPA

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Tailored Marketing Solutions for Every Industry

No matter your sector, Centric delivers custom marketing strategies designed to meet your unique challenges and goals.

Our Thoughts

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LLM vs NLP Key Differences You Need To Know In Ai

Understand the differences between Large Language Models and Natural Language Processing, their uses, and key capabilities.

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Evolving IT: The Journey to Infrastructure as Code

Learn how Infrastructure as Code (IaC) transforms IT management, enabling automation, scalability, and efficiency for faster, reliable deployments and business agility.

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Frequently Asked Questions

Master Data Management is a business and technology practice to create a single trusted view of core data like customers products suppliers and locations. It aligns people process and platforms to deliver a single source of truth across the enterprise.

MDM improves data quality and consistency which reduces operational errors and accelerates analytics and AI. It also enables faster product launches and better customer experiences which drives measurable ROI.

Master data identifies the who and what like product customer and supplier. Reference data standardizes allowed values like countries and currencies. Transactions capture events like orders and invoices that link to master data. 

A Golden Record is the most trusted version of a master entity created by matching merging and survivorship rules to remove duplicates and reconcile attributes. It powers analytics and operational systems with consistent data.

Typical styles include registry consolidation centralized and coexistence. Centric selects the style that fits your integration pattern data volumes and change management maturity.

PIM focuses on product information for eCommerce and marketing. MDM covers many domains like customer vendor and location with governance across the business. They complement each other and often integrate.

A CDP builds real time customer profiles for activation in marketing. MDM creates governed master data for many domains and feeds the CDP with clean identifiers and attributes.

DAM manages digital assets such as images and videos. MDM governs core data entities. Together with PIM they enable rich product experiences and omnichannel syndication.

Data governance defines roles policies standards and stewardship workflows. MDM operationalizes those policies with data models rules and approval processes.

Fewer order errors faster time to market lower DSO improved regulatory reporting and higher marketing conversion due to accurate segmentation.

Retail and CPG need product and supplier accuracy. Manufacturing needs part and BOM alignment. Oil and gas needs asset and location hierarchies. Healthcare needs provider and patient identity. Government needs citizen and program data governance.

Common domains include product customer supplier location asset employee and reference data such as codes and taxonomies.

Begin with a discovery and assessment. Define business objectives data domains scope and KPIs. Build a phased roadmap with a first value slice. Centric runs a structured discovery to plan the data model workflows and integrations.

A focused first release for one domain can go live in three to six months depending on data complexity integrations and stakeholder readiness. Multi domain programs expand from there.

It quantifies hard savings such as reduced returns and soft benefits such as faster onboarding and better analytics. KPIs include match rate data quality scores time to publish and cycle time for approvals.

We implement Pimcore MDM and integrate with your ERP CRM and commerce stack. Pimcore provides flexible data modeling workflows APIs and scalability for enterprise use. Pimcore also has the most flexible licensing across the industry. 

Through APIs messages and batch pipelines. MDM publishes the Golden Record to SAP, Oracle, Microsoft Dynamics, Salesforce or others while consuming updates for survivorship.

Stewards monitor data quality run match and merge exceptions manage workflows and enforce standards. They are central to sustainable MDM.

It enforces validation rules standardization reference data control duplicate detection and enrichment services to increase completeness accuracy and consistency.

Matching detects duplicates using deterministic and probabilistic logic while merging applies survivorship rules to keep the most trusted attributes.

Survivorship prioritizes which source wins for each attribute based on trust scores recency and business rules to create a single trusted view.

MDM manages multi level relationships such as product categories customer corporate families and site to asset structures to support reporting and approvals.

Through locale based attributes translation workflows and channel specific formatting so product content and names remain consistent across languages.

Yes. Pimcore and modern MDM platforms run on cloud native stacks with elastic storage and compute. Hybrid and on premises options are also common.

It governs codes and lists such as units of measure and payment terms with version control and approval. This preserves consistency across systems.

Consolidation builds the Golden Record and publishes it back to systems. Centralized becomes the system of entry with authoring and governance in the hub.

By creating a governed source of identity and attributes with audit trails retention policies and consent hooks. It improves subject access and correction accuracy.

Yes. MDM pairs with PIM and DAM to publish complete product content to marketplaces eCommerce POS and print while keeping master attributes consistent.

Event streaming for near real time updates REST and GraphQL APIs for on demand access and secure batch for high volume loads.

We profile cleanse map and load historical records. We set up match rules to de duplicate and produce cross reference maps so old IDs remain traceable.

Undefined ownership scattered scope and lack of stewardship. Centric avoids this by putting governance operating models and change management in place. 

Authoring enrichment reviews and approvals run as configurable workflows with SLA and notifications so stewards can manage quality at scale.

Clean master data improves feature accuracy and identity resolution for analytics CDP and data science which raises model performance and decision quality. 

It is a mastered profile of customers with deduplicated identities linked to interactions preferences and entitlements then shared with CRM CDP and service.

It standardizes part and material data specs supplier references and plant location hierarchies and accelerates new product introduction while reducing procurement errors.

It synchronizes product attributes prices and assortments across channels and drives faster catalog onboarding and better SEO with consistent titles and attributes.

It governs asset and equipment hierarchies sites and vendors and improves maintenance planning HSE reporting and supply chain reliability.

Role based access encryption in transit and at rest audit logs and approval gates for sensitive changes. Integration tokens are rotated and monitored.

Operational systems still create records but the MDM hub reconciles and republishes mastered attributes so systems converge on a consistent view.

MDM pairs with PIM and a DAM. PIM manages channel ready product content. DAM stores images and videos. MDM keeps authoritative product identifiers and relationships.

Use reference data management with versioning approvals and impact analysis so changes do not break downstream systems.

Through event streams and low latency APIs so channels always see the latest mastered data without waiting for daily batches.

Completeness accuracy consistency uniqueness timeliness and validity with thresholds and alerts for stewards.

Profile data to find stable identifiers then combine exact and fuzzy keys like email phone address product codes and vendor numbers based on domain.

We deliver discovery data modeling governance workflows integration and change enablement on Pimcore MDM. Our approach creates a single source of truth that feeds ERP CRM CDP and commerce for measurable results.

Contact us
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Spanning 8 cities worldwide and with partners in 100 more, we're your local yet global agency.

Fancy a coffee, virtual or physical? It's on us – let's connect!

Contact us
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Spanning 8 cities worldwide and with partners in 100 more, we're your local yet global agency.

Fancy a coffee, virtual or physical? It's on us – let's connect!