Launch Strategy & Execution
Launch Bold. Win Big.

We blend strategy, storytelling, and multi-channel marketing to build anticipation, maximize engagement, and drive conversions. From crafting the right positioning to executing pre-launch buzz and launch-day activations, we create high-impact product launches that deliver results.


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Overview of the service

From idea to impact, we design product launches that create buzz, engage audiences, and drive conversions. 


Go-To-Market Strategy

A structured, data-driven roadmap that aligns product positioning, audience insights, and marketing execution for a seamless market entry.

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Pre-Launch Campaigns

Strategic teaser campaigns designed to generate excitement, capture early interest, and prime your audience before launch day.

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Launch Activations

A high-impact, multi-channel campaign that turns launch-day excitement into sustained momentum, conversions, and long-term brand loyalty.

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A great product deserves a great launch. We ensure your offering commands attention, sparks demand, and builds lasting customer relationships.


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Experience Award-Winning Excellence

Centric’s Malican: Leading the AI Revolution in Retail

Centric’s Malican clinches Technology & Innovation award at Middle East Shopping Centers & Retail Congress, proving that in the age of AI; Centric leads the pack globally with its Shopping Mall Loyalty solution.

Go-To-Market Strategy

Charting the Course for Success.

We analyze market trends, competition, and audience behavior to create a comprehensive Go-To-Market strategy. From pricing and distribution to messaging and engagement, we ensure every aspect aligns with business objectives and market demand.


Market Analysis & Research

Identifying opportunities, demand, and competitive landscape.

Ideal Client Profile

Defining ideal buyers and crafting tailored messaging.

Positioning & Differentiation

Establishing unique value propositions that set your product apart.

Launch Development

Defining key milestones and execution timelines.

Pre-Launch Campaigns

Build Anticipation. Ignite Demand.

We create pre-launch campaigns that tease, intrigue, and build anticipation. By engaging your audience early, we ensure that when launch day arrives, they’re already eager to buy.


Teaser Content

Drumming up curiosity through engaging narratives.

Influencer Collaborations

Leveraging credibility and reach for amplified buzz.

Lead Capture & Nurturing

Building an interested audience before launch day.

Countdown Campaigns

Timed content releases to maintain excitement.

Launch Activations

From Hype to Sales

We craft powerful, results-driven launch campaigns that create impact from day one. By activating key channels, engaging customers, and driving conversion-focused messaging, we ensure your product makes a splash that lasts.


Multi-Channel Activation

Coordinated efforts across digital, social, email, and offline.

Experiential Marketing

Creating memorable experiences for maximum impact.

Community Engagement

Turning customers into advocates through interactive campaigns.

Retargeting & Nurturing

Keeping engagement high and reducing drop-offs.

Launch with Confidence. Scale with Certainty.

Your product deserves a strategic, high-impact launch. Let’s make it happen and turn anticipation into sales and curiosity into customer loyalty.


Strategy Meets Creativity

We blend market research, competitive analysis, and creative storytelling to craft product launches that captivate and convert.

Multi-Channel Mastery

From digital campaigns to influencer collaborations, we activate the right channels to maximize reach and engagement.

Proven Track Record

With successful launches across industries, we understand what works and how to make your product stand out.

Data-Driven Execution

Every decision is backed by data, ensuring campaigns are optimized for real impact and measurable results.

Adaptive Approach

We continuously refine strategies based on real-time insights, ensuring ongoing performance and growth.

Make Your Product Launch Unforgettable

From go-to-market strategies to multi-channel activation, we position your product for success. Let’s craft a launch that drives demand.

What Our Clients Say About Us

The team was flexible, attentive to the client's needs, and trustworthy. Centric's comprehensive, well-organized process and checklists were key elements of the project management approach.

Steve Louis

Senior Vice President - Promethean Energy

Centric has helped us achieve a 105% surge in conversions, a 47% decrease in cost per lead, an 8.58% conversion rate from paid advertising, and an ROI of 16.6 times

Bobby Grover

President - BigTex Storage

Centric delivered items on a lightning fast turnaround. They never once told us they couldn't do something, and always made it happen.

Rebecca Burley

HBMA

They came up with the requested solution with minimum to no materials available from our side.

Alberto Bianconi

General Manager - Omnialog

Their customer care and feedback research skills, and persistence in achieving great results were unique.

Amr Alkhatib

Brand Manager at Sharbatly Fruits

Centric delivered on time and also responded to everything we ever asked very promptly. Most of the time same day and if not within 24 hours they would respond.

Zakir Seyar

HRSS CPA

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Tailored Marketing Solutions for Every Industry

No matter your sector, Centric delivers custom marketing strategies designed to meet your unique challenges and goals.

Our Thoughts

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Frequently Asked Questions

A go-to-market strategy outlines the positioning, audience targeting, and marketing channels for a product's launch. It ensures that every element aligns with business goals to drive a successful market entry.

Pre-launch campaigns generate excitement through teaser content, influencer partnerships, and lead capture strategies. This helps prime your audience, so they’re ready to engage and purchase on launch day.

Launch-day activations engage your audience through multi-channel efforts, from digital campaigns to experiential marketing. These efforts create immediate buzz and drive conversions while building long-term brand loyalty.

A seamless launch is achieved through detailed planning, multi-channel coordination, and real-time performance tracking. This ensures a smooth rollout and maximises impact across all touchpoints

Success is measured using metrics such as engagement rates, conversions, customer feedback, and return on investment (ROI). These insights enable ongoing optimization to refine future launches.

Influencer collaborations amplify brand reach and credibility, driving buzz and engagement during the launch. They help position the product in front of the right audience, creating authenticity and excitement.

Consistency is maintained by aligning messaging, creative assets, and calls to action across all platforms. This unified approach strengthens the brand experience and ensures a cohesive launch.

Post-launch engagement nurtures relationships, retargets potential customers, and drives long-term loyalty. Continuous engagement through follow-up campaigns ensures the product stays relevant in the market.

Contact us
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Spanning 8 cities worldwide and with partners in 100 more, we're your local yet global agency.

Fancy a coffee, virtual or physical? It's on us – let's connect!

Contact us
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Spanning 8 cities worldwide and with partners in 100 more, we're your local yet global agency.

Fancy a coffee, virtual or physical? It's on us – let's connect!