Centric delivers landing pages as an end-to-end service: strategy, design, copy, build and deploy, testing and optimization. The scope flexes by engagement (single page vs program; campaign vs evergreen), but the disciplines stay consistent. This page explains what the service covers in detail so buyers comparing scopes can see what they actually get.
What's Included?
|
Category |
Centric deliverable |
|
Strategy and brief |
Audience, message, conversion goal, KPI |
|
Design |
Wireframe, visual design, design system match |
|
Copy |
Hero, benefit, proof, objection, CTA |
|
Build and deploy |
Coded page or CMS build, integrations, analytics |
|
Testing and optimization |
A/B tests, performance tuning |
Explore Our Digital Design Services
Strategy and Brief
Audience definition; campaign source and message; primary conversion goal; KPI baseline; competitive context. The strategy document is the contract for what the page is for - and the basis for measurable success after launch.
Design
Wireframe (structure), visual design (look and feel), design system alignment (so the page fits the brand). Mobile-first by default. Output is a design file ready for build. (See Centric digital design services for the broader design discipline.)
Copy
Hero headline, subhead, benefit sections, proof copy, objection handling, CTA copy. Brand voice, conversion-optimized structure (framework selected per page), and message match against the campaign source.
Build and Deploy
Coded build (HTML/CSS/JS) or CMS build (WordPress, Webflow, HubSpot, etc.); analytics integration; form integration with CRM; performance optimization; deployment to your hosting environment.
Testing and Optimization
A/B testing program; performance tuning post-launch; iteration on high-leverage elements (hero, CTA, form) based on data. Testing scope varies by retainer; one-off page builds include initial test design and analytics setup.
Where Centric Fits?
Centric's landing pages service sits inside our digital marketing services practice. Landing pages are most effective when integrated with the campaign program that drives traffic to them. Centric delivers landing pages through its landing pages service.
Frequently Asked Questions
Do you build single landing pages or programs?
Both. One-off page builds for specific campaigns; ongoing programs for clients running many campaigns continuously. Scoping differs.
What CMS or build platforms do you support?
Default options include custom-coded pages, WordPress, Webflow, HubSpot, and standalone static deployments.
Do you integrate with our CRM?
Yes. Standard integrations include Salesforce, HubSpot, Marketo, and similar. Bespoke integration is scoped per engagement.
Can you migrate existing landing pages?
Yes. Audit, redesign or rebuild, redirect mapping, and launch are a common entry path for clients with existing pages that underperform.
Conclusion
Centric's landing page service is end-to-end by default and scopeable to one-off or ongoing engagements. Strategy, design, copy, build, testing - the full discipline, not just a design file. Buyers comparing scopes should look at all five categories. Scopes that skip strategy or testing leave value on the table.
