Centric runs landing page engagements as a structured five-phase process - brief and strategy, design and copy, review and refinement, build and QA, launch and optimize. Each phase has its own deliverables, decisions, and client touchpoints. The process is tight enough to be predictable and flexible enough to fit the scope of the engagement.
The Five Phases
|
Phase |
Deliverables |
|
Brief and strategy |
Strategy doc, audience, KPI |
|
Design and copy |
Wireframe, visual design, copy |
|
Review and refinement |
Revised design, client sign-off |
|
Build and QA |
Coded page, QA pass, analytics |
|
Launch and optimize |
Deploy, monitor, iterate |
Check Our Landing Pages Service
Phase 1 - Brief and Strategy
Kickoff workshop covers audience, campaign source, message, conversion goal, baseline KPIs, brand guidelines, and integration requirements (CRM, analytics, hosting). Output: a strategy document that defines the brief and the success criteria.
Phase 2 - Design and Copy
Wireframe first (structure before visual); copy in parallel with design (so they reinforce each other); visual design ro,unds; mobile-first by default. Output: design files ready for build and copy ready for the page.
Phase 3 - Review and Refinement
Client review session walks through the design and copy; revisions incorporated; final sign-off captured. Tight feedback loop avoids rebuild surprises in phase 4.
Phase 4 - Build and QA
Coded build (HTML/CSS/JS) or CMS build; CRM integration; analytics and tracking implementation; cross-browser and cross-device QA; performance optimization. Output: a launch-ready page.
Phase 5 - Launch and Optimize
Deploy to production; verify tracking; monitor first 7-14 days; iterate on data. A/B testing program if scoped. The work does not end at launch; the highest-value optimization often happens in the first 30-60 days post-launch. (See what landing page metrics to track and optimize for the post-launch metric discipline.)
Client Involvement
Three required moments: kickoff workshop (phase 1), design review (phase 3), launch sign-off (phase 4-5). Optional check-ins during phase 2 and during phase 5 optimization. Centric drives the work; client guards brand integrity, business context, and final approval. (See Centric's landing page design service - what's included for the broader service scope.) Centric delivers landing pages through its landing pages service.
Frequently Asked Questions
How long does a landing page project take?
Typically 3-5 weeks from kickoff to launch for a standard page. Programs running multiple pages compress that per-page through template reuse.
How many design rounds are included?
Standard engagement includes 2 design rounds plus 1 copy round. Additional rounds can be scoped per engagement.
Do you handle hosting and deployment?
Yes Centric deploys to your hosting or recommends hosting if you need it. Specific hosting options should be verified with delivery.
What if we need post-launch iterations?
Retainer engagements include ongoing optimization. One-off builds can be extended with post-launch support; scope per engagement.
Conclusion
The five-phase process turns landing page projects from "what happens between brief and launch?" into a predictable sequence with clear deliverables and client touchpoints. Predictable for planning; flexible for the actual brief. The next step is a kickoff conversation.
