Sol-Ark | Maximizing B2B Engagement at RE+ 2025

RE+ 2025 was the largest clean energy event in North America, attracting roughly 40,000 attendees. For Sol-Ark, a major U.S.-based inverter manufacturer, this represented a high-value opportunity to engage directly with installers, industry peers, and partners. Unlike competitors who rely on chance booth traffic , Sol-Ark sought to create a pipeline of meaningful, pre-arranged conversations.

Scroll Down

Securing High-Value, Pre-Scheduled Meetings

Challenge

The primary goal was to engage industry professionals in advance of the event and schedule meetings with Sol-Ark's leadership team during the show. The target was to significantly surpass the 2024 benchmark of 53 pre-scheduled meetings and drive brand awareness and engagement across 30% of the 230,000 targeted renewable energy professionals in the U.S. database. The solution had to position Sol-Ark as a trusted, future-proof U.S.-based partner and simplify the process for busy installers and strategic partners to commit to a meeting.

Central Conversion Hub with Structured Outreach

Centric designed the landing page as the central conversion tool for the RE+ 2025 campaign, shifting the focus from walk-up traffic to pre-scheduled, intentional, high-value meetings. The page was launched two weeks before the event to support targeted email outreach campaigns funneling prospects to the landing page. The creative elements featured a Countdown Urgency timer and Humanized Expertise by featuring Sol-Ark’s experts. The page provided a Dual Value Proposition, balancing product innovation with training schedules. Crucially, clear CTAs like "Request a Meeting" and "Schedule a Demo" were implemented to turn awareness into actionable requests. This was supported by a Qualification Process where every request was vetted to maximize the ROI of limited face time during the four-day exhibition.

200% Increase in Meeting Requests

Results

The landing page strategy delivered exceptional results that surpassed every expectation. Compared to 2024's 53 meetings, the 2025 strategy delivered a 200% increase in meeting requests, with most being approved by the Sol-Ark team. These requests were vetted and assigned to the right expert, maximizing the ROI of leadership time. The inbound phone leads saw a 90% increase, reflecting a direct behavioral shift from awareness to immediate engagement. Engagement metrics were also strong, with a 35% CTR on videos, demos, and case studies, surpassing the 30% goal. Furthermore, mobile engagement increased by +40% with a 15% lower bounce rate, aligning with the behavior of installers who access content in the field.