This page indexes Centrics digital marketing case studies by industry. Each engagement is summarized at the level of category, scope, and outcome type; specific client identifiers, exact metrics, and proprietary details are anonymized or omitted in accordance with engagement NDAs. The index is organized by industry because most prospects evaluating an agency want to see relevant category experience before they want to see general "we drove growth" examples. Specific metrics and identifiers are flagged case study details depend on client approval and the specific engagement scope.
How the Portfolio Is Organized?
The portfolio is organized by industry vertical with a cross-cutting view by discipline. Industries covered include financial services, real estate, B2B SaaS and enterprise, consumer brands, healthcare, education, and other categories. Within each industry, case studies are organized by the dominant scope: integrated digital marketing engagements, single-discipline engagements (paid, SEO, content, email/CRM, creative), and strategy-only engagements. Each case study summarizes business context, engagement scope, operating approach, and outcome type. Specifics are anonymized to the level required by the relevant NDA some cases name the client where consent has been granted; many do not.
The portfolio also notes engagement type alongside category. Strategy-only engagements that produced documented strategies are distinguished from full retainer engagements that produced multi-year operating relationships. Pilot engagements that succeeded or failed are noted with context. The distinction matters because the same outcome ("we delivered strategy") means very different things at different engagement types.
The portfolio organization also separates engagement-led cases from project-led cases. Engagement-led cases reflect multi-year operating relationships; project-led cases reflect specific scoped deliverables. Prospects evaluating Centric for different engagement types should weight the relevant cases accordingly.
The portfolio also includes representative case anonymizations that show the depth of work without identifying clients. Prospects can request specific category-relevant anonymized cases during evaluation, with sharing conditional on relevance and NDA terms.
The portfolio organization also distinguishes between cases with verified outcomes and cases where outcomes are reported but not third-party verified. The distinction matters because some brands accept self-reported metrics; others require verification. Cases are categorized accordingly.
Financial Services Engagements
Centrics financial services engagements span banking, wealth management, fintech, and insurance. Typical scopes include compliant content programs that build E-E-A-T for YMYL queries, paid programs that operate within GLBA and platform policy on financial advertising, lead nurture programs that respect privacy regimes (CCPA/CPRA and state-level), and integrated brand-and-performance programs for category leaders. Specific outcomes include compliant pipeline contribution, brand search lift in regulated categories, and lead quality improvement under compliance constraints. For the full financial services practice see Centrics banking and financial marketing practice. Anonymized client identifiers and exact metrics are subject to NDA review.
Financial services engagements have included work on retail banking customer acquisition, wealth-management thought leadership, fintech product launch programs, insurance lead generation programs, and category-leadership content for established financial brands. Each sub-category has different compliance constraints and different audience dynamics; the practice carries specialism across the sub-categories.
Financial services engagements have included multi-year operating relationships with category leaders and shorter-cycle project engagements for category challengers. The depth of experience extends across consumer-facing banking, B2B financial services, alternative finance, and emerging fintech categories.
Financial services case work includes engagements where the brand needed to differentiate in a crowded category, engagements where compliance constraints required creative problem-solving, and engagements where category authority needed to be built through E-E-A-T content. Each pattern reflects different operating approaches.
Financial services case work also includes scenarios where the engagement crossed into regulator-attention moments new product launches under heightened scrutiny, category-leadership content that needed legal review under new guidance, or paid campaigns operating under updated platform policy. The category specialism is what made these engagements operate smoothly.
Check Our Banking and Financial Services
Real Estate Engagements
Centrics real estate engagements span residential, commercial, and proptech categories. Typical scopes include local SEO programs that earn category visibility across regional markets, paid programs that respect fair housing constraints, lead nurture programs that move leads through long buyer cycles, and content programs that build category authority for both buyers and agents. Specific outcomes include lead volume growth, lead quality improvement, transaction-attributable revenue, and category share gains. For the full real estate practice see Centrics real estate marketing practice. Specifics depend on NDA.
Real estate engagements have included work on residential brokerage marketing, commercial real estate ABM, proptech B2B SaaS marketing, real-estate-focused content programs, and developer marketing for new construction. The category specialism includes local SEO, lead nurture for long buyer cycles, and category-specific compliance constraints.
Real estate engagements have included both consumer-facing residential brokerage marketing and B2B commercial real estate marketing. The category specialism extends to investor-facing real estate marketing and to proptech B2B SaaS marketing, each with different audience dynamics.
Real estate case work includes engagements with regional and national scope, engagements focused on agent-facing marketing as well as consumer-facing marketing, and engagements that bridged residential and commercial categories. The variety reflects the breadth of real estate marketing needs.
B2B and Enterprise Engagements
B2B and enterprise engagements span SaaS, professional services, industrial, and enterprise technology. Typical scopes include integrated digital programs with strong ABM and outbound integration, content programs that build category authority and sales enablement, paid programs with multi-touch attribution and pipeline contribution measurement, and LinkedIn-led organic and paid programs. Specific outcomes include marketing-sourced pipeline growth, sales cycle compression, and category share gains. Anonymized identifiers and metrics subject to NDA review.
B2B and enterprise engagements have included work on integrated digital marketing programs, account-based marketing for enterprise sales motions, sales enablement content programs, multi-touch attribution implementation, and category authority programs for B2B SaaS and enterprise services brands. The depth varies by sub-category.
B2B and enterprise engagements have included both transactional sales motions (where marketing primarily generates pipeline) and consultative sales motions (where marketing primarily generates category authority that supports a sales-led process). The operating approaches differ; the practice has experience with both.
B2B and enterprise case work includes engagements where ABM was the primary discipline, engagements where content marketing was the primary discipline, and engagements where paid acceleration was the primary discipline. The case set is broad enough to illustrate operating approaches across different B2B operating models.
Consumer Brand Engagements
Consumer brand engagements span DTC, lifestyle, apparel, beauty, food and beverage, and other consumer categories. Typical scopes include creative-heavy paid social programs with continuous creative iteration, integrated brand-and-performance programs that balance awareness and acquisition, full lifecycle email and CRM programs that drive retention and LTV, and creator-led organic and paid programs. Brand identity and creative work that travels through the program is supported by Centrics design practice. Specific outcomes include CAC reduction, contribution margin improvement, retention rate growth, and brand search lift. Anonymized identifiers and metrics subject to NDA review.
Consumer brand engagements have included work on DTC launch programs, established consumer brand performance acceleration, creator-led organic and paid social programs, lifecycle email programs that drove retention growth, and brand-and-performance integrated programs for consumer brands navigating category dynamics.
Consumer brand engagements have included established brand work where the priority was performance optimization and brand maintenance, and launch work where the priority was category entry and awareness building. The operating defaults differ; the practice has experience with both phases.
Consumer brand work also includes both digital-only programs and integrated programs that crossed digital and traditional. Brands with multi-channel needs benefit from agencies that operate honestly across both surfaces; the practice has experience with this scope where it fits.
Healthcare Engagements (If Applicable)
Healthcare engagements span provider organizations, healthtech, and consumer health categories. Typical scopes include HIPAA-aware content programs, compliant paid programs, and patient-acquisition programs that respect category constraints. Specific outcomes and identifiers subject to NDA. Healthcare engagement depth at Centric varies by category prospects should ask about specific healthcare sub-category experience.
Healthcare engagements where they have been undertaken have respected HIPAA and category-specific compliance constraints. Healthcare scope has been narrower than financial services or real estate; prospects in healthcare should ask about specific sub-category experience and references.
Healthcare engagement depth varies by sub-category. Consumer health, healthtech, provider organizations, and pharmaceutical-adjacent categories each have different compliance constraints and audience dynamics. Prospects in healthcare should ask about specific sub-category experience and references.
How to Read These Cases?
Marketing case studies are systematically misleading if read uncritically. A useful frame for reading any agency case study: (1) Look for the operating context what was the brand stage, category, starting position. (2) Look for the scope what disciplines were in scope and over what time horizon. (3) Look for the operating model who did what, how was integration handled. (4) Look for the measurement methodology what attribution model was used, what time window. (5) Look for the qualifying conditions what was the brand doing differently from competitors, what was the market context. Cases that report only outcomes without operating context, scope, or methodology should be treated cautiously. Centric is explicit about context and methodology in its case studies precisely because the operating reality matters more than the headline outcome.
An additional frame for reading cases critically: ask about counterfactual evidence. What would have happened without the agency engagement? The honest answer is usually "some of the growth would have happened anyway," and case studies that acknowledge this earn more credibility than case studies that imply 100% causation from agency work.
Reading case studies critically also includes asking about the operating context. A case where the brand started with strong organic momentum, healthy unit economics, and an experienced internal team often looks like an agency success when the underlying conditions were the largest factor. The honest read acknowledges what the brand brought to the engagement, not just what the agency brought.
Another useful lens for reading cases is the time-to-impact frame. Cases that report outcomes within 90 days are usually performance-driven; cases that report outcomes over 12-24 months are usually compounding. Both are valid; understanding which time-frame the case reports is part of evaluating relevance.
Reading critically also means asking about the engagement scope explicitly. "Centric drove X% growth" means different things if the engagement was a single channel versus an integrated program; the same outcome attributed to a $100K engagement versus a $10M engagement reflects different operating leverage. Scope context shapes interpretation.
Cases should also be read for what they reveal about agency operating style. An agency that emphasizes specific tactics across all cases is showing you what they default to; an agency that emphasizes context-specific solutions is showing you a different operating posture. Pattern across cases tells you something the individual cases do not.
Anonymization and NDA Posture
Centrics anonymization posture follows the NDA terms of each engagement. Where clients have given written consent to be named, case studies use real names. Where NDA prevents naming, case studies use industry, stage, and scope descriptions sufficient to evaluate relevance without identifying the client. Specific metrics are reported only where the client has approved the disclosure or where the metric is sufficiently abstracted to preserve anonymity. The posture is conservative on the side of client confidentiality some real success stories do not appear publicly because the client has not approved disclosure. Prospects who want category-specific case studies can request them under NDA during evaluation, where appropriate.
The anonymization posture also extends to operating details that could identify clients indirectly specific market sizes, specific timing of engagements, specific competitive context. The conservative posture means some compelling stories are told at a higher level than they could be if anonymization were less strict, but the trade-off is worth it for client trust.
Some cases that look favorable from the brand side are not shared publicly because the client prefers confidentiality even on positive outcomes. The practice respects this preference rather than pressing for disclosure. The result is that the public case study set is a subset of the actual work, with the visible set being skewed toward clients who specifically value being named.
The NDA posture also extends to discussions during evaluation. Cases that cannot be shared publicly may be discussed under mutual NDA during strategy sessions where the prospect's evaluation specifically requires deeper case context. The discipline of mutual NDA protects both sides.
The NDA posture is one place where the practice intentionally chooses long-term trust over short-term marketing benefit. The honest cost is that some compelling stories cannot be told; the benefit is that brands considering future engagements know their confidentiality will be respected as well.
Frequently Asked Questions
What industries does Centric have case studies in?
Financial services, real estate, B2B SaaS and enterprise, consumer brands, healthcare, education, and other categories. Depth varies by category.
Can I see specific client case studies?
Where clients have given written consent, case studies use real names. Where NDA prevents naming, anonymized cases provide enough context to evaluate relevance. Some cases are available under NDA during evaluation.
Why do some case studies use anonymized identifiers?
Because client NDA terms vary. Centric defaults to client confidentiality cases are disclosed only where consent has been granted, even when the brand-side story is favorable.
What metrics does Centric report in case studies?
Metrics are reported only where the client has approved disclosure or where the metric is abstracted to preserve anonymity. Case studies do not state percent gains or revenue figures without verification.
How do I evaluate marketing case studies?
Look for operating context (brand stage, category, starting position), scope (disciplines in scope, time horizon), operating model (who did what, integration approach), measurement methodology (attribution model, time window), and qualifying conditions (market context).
Can Centric share case studies under NDA?
Yes, in many cases. Specific case-study sharing during evaluation depends on the cases prospect is interested in and the relevant NDA terms.
Conclusion
Centric's digital marketing case studies are organized by industry to make category-specific evaluation easier, with explicit anonymization and NDA posture that respects client confidentiality. The pages headline-outcome approach is intentionally conservative operating context and methodology matter more than percent-gain claims. Prospects evaluating Centric for a specific category should request case-study deep-dives during the strategy session, where NDA-protected specifics can be shared. Centric runs strategy sessions as the first step in any evaluation.
