Automotive marketing pricing depends on engagement model, scope, and dealer/OEM context. This page describes how Centric structures pricing, what drives cost, and the realistic ranges buyers can expect by program type. Every specific number is flagged [VERIFY] because real pricing requires the discovery conversation - generic price tags mislead more than they help.
Our Engagement Models
|
Model |
Best fit |
|
Project |
Specific scope, fixed deliverable |
|
Retainer |
Ongoing program, monthly cadence |
|
Performance / hybrid |
[VERIFY: program-specific arrangement] |
What Drives Cost
Six factors drive automotive program cost: program scope (channels included, scale of activity); dealer count (single dealer vs group vs OEM-led multi-dealer); content production requirements (video, photography, written); paid media management overhead (excluded from media budget); reporting and measurement complexity; level of strategic vs execution investment.
Realistic Ranges by Program Type
[VERIFY: realistic monthly retainer ranges by program type] - single dealer programs typically [VERIFY], dealer group programs [VERIFY], OEM-led programs [VERIFY]. Project work scoped per engagement. Specific pricing for your situation requires the discovery call.
What Is and Is Not Included
Typically included: strategy, planning, execution, reporting, team time across the agreed scope. Typically excluded: paid media spend (passed through), third-party tools and software, expense-based costs (video production travel, talent fees). Specific inclusions and exclusions documented in the SOW. (See Centric automotive marketing case studies for engagement scope examples, and how Centric helps automotive brands grow in the USA for the broader engagement model.)
How to Get a Specific Quote
Discovery call to scope (free, see request an automotive marketing consultation with Centric); audit or discovery engagement if depth is needed; SOW with itemized pricing, deliverables, and timeline. We do not quote without discovery because the wrong number costs both parties. Centric delivers automotive marketing programs through its automotive marketing agency.
Get a specific quote? Explore Centric automotive or talk to the Centric team.
Frequently Asked Questions
Why no public pricing?
Programs vary too much for generic pricing to be useful. A single-dealer SEO program and an OEM multi-dealer paid program cost different orders of magnitude.
What is a typical monthly retainer?
[VERIFY range by program type]. Specific to your scope; discovery surfaces the right answer.
Is paid media spend included?
No, generally. Media spend passes through; Centric manages and optimizes within the media budget the client sets.
Do you offer performance-based pricing?
[VERIFY policy with leadership]. Performance-based pricing fits some engagements; not all. We discuss in scoping.
Conclusion
Automotive marketing pricing at Centric is transparent in method and specific to your situation. The engagement models, cost drivers, and inclusion patterns above explain how pricing works; the actual number for your program comes from discovery. Start with a free consultation; get a real quote after.
Request a specific quote: Explore Centric automotive or contact the Centric team.
