
Dell | Bridging Innovation and Immersion with Augmented Reality
Dell, a global technology leader, is synonymous with innovation, empowering millions to unlock their potential through cutting-edge tech. The challenge? Translate Dell’s legacy into a digital experience that captivates both online and offline audiences. Centric took on this ambitious mission, merging real-world activations with immersive digital gameplay to create something truly unforgettable.
- Challenge


Solution: Interactive Augmented Reality Experience
- Innovation That Resonated