Dell | Bridging Innovation and Immersion with Augmented Reality

Dell, a global technology leader, is synonymous with innovation, empowering millions to unlock their potential through cutting-edge tech. The challenge? Translate Dell’s legacy into a digital experience that captivates both online and offline audiences. Centric took on this ambitious mission, merging real-world activations with immersive digital gameplay to create something truly unforgettable.

Amplifying Brand Presence

  • Challenge
Dell, a global tech titan, stands at the forefront of innovation, empowering communities and individuals to harness technology's potential. With a vast offline customer base, the challenge was to mirror this stature online. How could Centric encapsulate Dell's ethos of innovation and translate it into a digital experience that resonates with a global audience?

Solution: Interactive Augmented Reality Experience

  • Innovation That Resonated
Centric envisioned a strategy that seamlessly merged offline activations with online engagement. We introduced an interactive Augmented Reality game, a blend of cutting-edge technology and immersive gameplay. Set in a mall setting, the game transformed QR codes into virtual baskets on an LED screen. Players were tasked with catching falling gold coins, avoiding the red ones, all in real-time. This innovative approach not only amplified Dell's brand awareness among the youth but also fostered online virality. The game was more than just fun; it was a testament to Dell's commitment to innovation, brought to life by Centric's digital expertise.

85%

Increase in Youth Engagement

50K+

Game Participants in the First Month

1.2M

Social Media Impressions

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Spanning 8 cities worldwide and with partners in 100 more, we're your local yet global agency.

Fancy a coffee, virtual or physical? It's on us – let's connect!

Contact us
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Spanning 8 cities worldwide and with partners in 100 more, we're your local yet global agency.

Fancy a coffee, virtual or physical? It's on us – let's connect!