Dell | Bridging Innovation and Immersion with Augmented Reality
Dell, a global technology leader, is synonymous with innovation, empowering millions to unlock their potential through cutting-edge tech. The challenge? Translate Dell’s legacy into a digital experience that captivates both online and offline audiences. Centric took on this ambitious mission, merging real-world activations with immersive digital gameplay to create something truly unforgettable.
- Challenge
Dell, a global tech titan, stands at the forefront of innovation, empowering communities and individuals to harness technology's potential. With a vast offline customer base, the challenge was to mirror this stature online. How could Centric encapsulate Dell's ethos of innovation and translate it into a digital experience that resonates with a global audience?
Solution: Interactive Augmented Reality Experience
- Innovation That Resonated
Centric envisioned a strategy that seamlessly merged offline activations with online engagement. We introduced an interactive Augmented Reality game, a blend of cutting-edge technology and immersive gameplay. Set in a mall setting, the game transformed QR codes into virtual baskets on an LED screen. Players were tasked with catching falling gold coins, avoiding the red ones, all in real-time. This innovative approach not only amplified Dell's brand awareness among the youth but also fostered online virality. The game was more than just fun; it was a testament to Dell's commitment to innovation, brought to life by Centric's digital expertise.
85%
Increase in Youth Engagement
50K+
Game Participants in the First Month
1.2M
