The Centric industry marketing audit is a [VERIFY: typical 2-3 week] structured assessment of your marketing program against vertical-specific benchmarks, competitors, and best practices. Unlike generic marketing audits, this one is led by practice leadership in your industry - which means findings are category-correct, prioritized by vertical leverage, and actionable in your specific context.
What the Audit Covers
|
Area |
What we evaluate |
|
Vertical positioning |
Are you addressing the right buyer reality? |
|
Channel mix |
Is your spend in channels that work for the sector? |
|
Content authority |
Topical depth, expertise signals, citations |
|
Compliance frame |
Is your program respecting your regulatory regime? |
|
Competitive landscape |
Who else is winning queries you should own? |
|
Measurement maturity |
Are you measuring against business outcomes? |
|
Internal capability |
Where do you need partner support vs internal build? |
What Makes It Vertical-Specific
The audit is led by practice team members with vertical depth. Benchmarks come from the sector, not the average. Recommendations are framed in vertical language and tied to sector KPIs. The output reflects category reality - not a generic marketing audit translated.
What You Get
A written audit report ([VERIFY page count]) covering each area with findings, prioritized recommendations, and estimated impact. A readout session with your stakeholders. A 30/60/90-day roadmap. Engagement-fit assessment (which fixes you can do internally, which fit Centric, which fit other partners).
Who It Is For
Marketing leaders inheriting underperforming programs; teams planning major investment and wanting a vertical-aware baseline; CMOs evaluating agency support; vertically-positioned brands noticing competitors winning queries. (See Centric industry expertise overview for the broader practice context, and how to evaluate an agency's industry expertise for evaluation playbook.)
How It Works
Kickoff workshop to scope. We need access to analytics, campaign data, content inventory, brand assets, and any compliance documentation. Two to three weeks of analysis. Findings workshop where we present and pressure-test recommendations. Final deliverable shortly after. Fixed price scoped to your situation. [VERIFY: typical pricing range].
After the Audit
Three paths: (1) engage Centric to execute the roadmap (typical for high-fit situations); (2) use the roadmap with another partner or internally; (3) decide that audit-only is the right level for now. All three are valid. (See request an industry-specific marketing consultation with Centric for a lower-commitment first step.) Centric runs vertical marketing audits through its industry pages.
Request an audit? Explore Centric industries or contact the Centric team.
Frequently Asked Questions
How long does the audit take?
[VERIFY: typical 2-3 weeks]. Confirmed at kickoff.
How much does it cost?
[VERIFY range with sales]. Fixed price scoped to program complexity and number of areas covered.
Do I have to engage Centric after?
No. About [VERIFY %] of audit clients continue with us; the rest take the roadmap and execute elsewhere. Both outcomes are fine.
How is this different from a consultation?
A consultation is a 60-90 minute conversation; an audit is a 2-3 week structured analysis. Start with the consultation if you are still scoping; start with the audit when you have budget and decision authority.
Conclusion
The Centric industry marketing audit is the substantive way to get a vertical-aware view of your program. Practice-led, category-correct, actionable. Fixed scope, defined outputs, honest assessment. The next step is a kickoff conversation.
Request an industry audit: Explore Centric industries or contact the Centric team.
