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Dell, a global tech titan, stands at the forefront of innovation, empowering communities and individuals to harness technology's potential. With a vast offline customer base, the challenge was to mirror this stature online. How could Centric encapsulate Dell's ethos of innovation and translate it into a digital experience that resonates with a global audience?


Centric envisioned a strategy that seamlessly merged offline activations with online engagement. We introduced an interactive Augmented Reality game, a blend of cutting-edge technology and immersive gameplay. Set in a mall setting, the game transformed QR codes into virtual baskets on an LED screen. Players were tasked with catching falling gold coins, avoiding the red ones, all in real-time. This innovative approach not only amplified Dell's brand awareness among the youth but also fostered online virality. The game was more than just fun; it was a testament to Dell's commitment to innovation, brought to life by Centric's digital expertise.

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