A Centric creative campaign proposal is a scoped document that defines the campaign work - scope, deliverables, timeline, team, investment - for your specific engagement. It is produced after a short scoping conversation, usually a consultation, and turns "we should do this campaign" into a commitment both sides can agree to. This page explains what to share, what the proposal includes, and how it gets built.
What the Proposal Includes?
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Section |
What it covers |
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Scope of work |
Phases, deliverables, exclusions |
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Timeline |
Phase ranges, dependencies, launch date |
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Team |
Roles and seniority on the engagement |
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Deliverables |
Specific outputs (creative, media plan, assets) |
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Investment |
Fee structure, terms; media spend handled separately |
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Assumptions |
Inputs needed; risk factors |
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Next steps |
Decision deadline and onboarding |
What to Share to Scope It Right?
Campaign objective; target audience; channels under consideration; timeline expectations; budget range (even approximate); internal team capacity; constraints (legal close, regulated category, partner requirements). The richer the brief, the tighter the proposal. (See request a creative campaign consultation with Centric for the scoping conversation.)
How Centric Builds the Proposal?Discovery from the consultation; internal sizing using Centric's engagement patterns; tailoring to your scope and timeline; review with senior strategy and creative leads; delivery typically within 1-2 weeks of the scoping call. The proposal is built specific to your engagement - not a templated document.
What Happens Next
You review the proposal; iterate scope or timeline questions; sign or decline. If you sign, onboarding kicks off (kickoff, access setup, stakeholder map). If you decline, Centric is direct that being a fine outcome - the proposal that turns into bad fit hurts both sides. Centric produces proposals through its creative campaigns service.
Frequently Asked Questions
How do I request a creative campaign proposal?
Start with a consultation; the proposal follows. Skipping the consultation usually produces a vague proposal because the scope is not yet clear.
How long does the proposal take to receive?
Typically 1-2 weeks after the consultation, depending on engagement complexity and any required internal review.
Is media spend in the proposal?
Planning is in scope; the spend itself is typically separate and pass-through. The proposal makes this explicit.
Can we negotiate the proposal?
Yes - scope, timeline, and investment are negotiable within the realities of the work. Centric prefers honest negotiation to mismatched expectations.
Conclusion
The proposal is where intention becomes a plan. Centric goal is a document specific enough that both sides know exactly what is being committed - and honest enough that a decline at the proposal stage is a healthy outcome, not a failure. The first step is a consultation.
