Sharbatly | A Digital Evolution for a Legacy Brand
For over 90 years, Sharbatly has led the fresh produce industry with premium fruits and vegetables, trusted by businesses and consumers alike. Despite this strong market reputation, their digital presence lacked the innovation and modern functionality to match their legacy. CentricDXB stepped in to reimagine Sharbatly’s website—transforming it into a visually compelling, highly functional, and strategically engaging digital hub.
- Challenge
The existing Sharbatly website was no longer meeting user expectations. The design felt outdated, and the content was inconsistent, which negatively impacted user engagement. Inconsistent branding was a significant issue, with the names of key stakeholders appearing in multiple variations across the site, leading to confusion. Additionally, many images were old and lacked visual appeal, giving an impression that didn’t match Sharbatly’s high standards. The limited content strategy left the site without engaging features such as interactive elements or storytelling components to capture visitors’ attention. Poor navigation further added to the problem, as visitors found it challenging to access essential information quickly and efficiently. This resulted in reduced user engagement and conversions. Sharbatly needed a comprehensive digital overhaul that would showcase their rich heritage while improving the overall user journey.
A User-Centric Digital Experience Rooted in Sharbatly’s Legacy
- Solution
Centric stepped in with a multi-faceted approach to address these challenges and create a modern, user-centric website that honored Sharbatly’s history while enhancing functionality and engagement. A fresh, visually stunning design was introduced, with intuitive navigation and a modern layout. To highlight Sharbatly’s 93-year journey, a visually engaging History Timeline was added, telling their story from inception to the present day. A Fresh Produce Page was designed, showcasing their top 20 products with detailed descriptions and nutritional information, complete with links to Sharbatly Club for seamless purchasing. Additionally, a Recipes Page featuring new recipe content using Sharbatly’s fruits was developed to inspire users and keep them engaged on the site for longer periods.
The website content was rewritten and standardized to ensure consistency in messaging and tone. Business-related content was emphasized to align with their B2B focus, while B2C mentions were kept subtle and strategic. The new site was also designed for easy navigation, with a focus on usability and aesthetics. Improved call-to-action (CTA) placements were strategically implemented to encourage visitors to engage more actively with the site, enhancing the overall user experience.
The website content was rewritten and standardized to ensure consistency in messaging and tone. Business-related content was emphasized to align with their B2B focus, while B2C mentions were kept subtle and strategic. The new site was also designed for easy navigation, with a focus on usability and aesthetics. Improved call-to-action (CTA) placements were strategically implemented to encourage visitors to engage more actively with the site, enhancing the overall user experience.
Results
A Digital Renaissance with Real Business Impact
The launch of the new Sharbatly website delivered significant improvements in user engagement, brand perception, and overall functionality. The transformation was noticeable immediately, and its impact continued to grow over the following months. The introduction of the History Timeline captivated visitors by showcasing Sharbatly’s heritage in an engaging format, which significantly increased the time spent on the site. The Recipes Page proved to be a hit, offering value-added content that encouraged visitors to explore different ways to use Sharbatly’s fresh produce, resulting in higher page views.The Fresh Produce Page enhanced product visibility by presenting Sharbatly’s top 20 products in a clean and organized manner, improving product discovery and educating customers about each item. By linking directly to Sharbatly Club, the site provided a seamless purchasing experience for B2C customers, leading to increased sales. Content standardization across the site reduced confusion and reinforced the Sharbatly brand identity, while improved design aesthetics and updated imagery elevated brand perception and aligned it with modern digital standards.
Optimized navigation and well-placed Calls-to-Action (CTAs) made it easier for users to find the information they needed. Key features such as language switchers and improved contact forms further enhanced the user experience. The Careers section saw increased traffic and engagement, thanks to a more professional presentation and employee-focused content, making it easier for potential candidates to engage with the company.
Conclusion
The revamped Sharbatly website successfully merged tradition with innovation, providing a modern platform that aligns with the company’s rich heritage and future ambitions. By addressing the key challenges—outdated design, inconsistent content, and poor navigation—Centric transformed Sharbatly’s digital presence into a dynamic, user-centric experience.
From the History Timeline that tells their story to the Fresh Produce Page with seamless purchasing links, every element was designed with purpose. This case study proves that a well-executed digital transformation can significantly improve user engagement, enhance brand perception, and drive measurable business results.
From the History Timeline that tells their story to the Fresh Produce Page with seamless purchasing links, every element was designed with purpose. This case study proves that a well-executed digital transformation can significantly improve user engagement, enhance brand perception, and drive measurable business results.
40% Growth
In Product Page Engagement
25% Increase
