Strategize Your Hiring with Safaa ATS

Safaa | Transforming Recruitment Through AI Innovation

Safaa, a trailblazer in AI-driven recruitment, joined forces with Centric, seeking a catalyst to supercharge their lead generation. With Centric's deep-rooted acumen in tech, together we embarked on a mission to redefine the recruitment landscape using the power of AI.

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Challenge

  • Navigating Roadblocks: Safaa's Initial Market Hurdles
Visibility Void: As a nascent brand, Safaa grappled with a lack of market recognition. Potential clients remained oblivious to the innovative solutions Safaa brought to the table.

Insight Gaps: Safaa's understanding of the recruitment landscape and its inherent challenges was nascent, making it crucial to pinpoint where their AI-driven solutions could make the most impact.

Geographic Constraints: While Safaa had made strides in the GCC region, breaking into expansive and promising markets like the US remained an uncharted territory.

Solution

  • Strategic Transformation: Centric's Comprehensive Approach
Centric did considerable stakeholder “real” intent behind the idea and what they plan to achieve.


1. Branding & Digital Presence
Website redesign to resonate with target personas.
Calendly and CRM setup for seamless customer interactions.
Inbound marketing strategies to drive organic traffic.
AI-driven SEO content generation to rank for key terms.


2. Market Discovery & Persona Development
Stakeholder interviews to understand Safaa's vision.
Competitor analysis to identify market gaps.
Persona development targeting HR professionals, CEOs, CFOs, and Project Managers.


3. Demand Generation & Outreach
LinkedIn tracking and outreach.
Website A/B testing to optimize user experience.
Pop-up banners to capture exit intent.


4. Geographic Expansion
Targeted strategies for the GCC and US markets based on unique regional insights.


5. Partner Mapping & Engagement
Research on potential partners in Saudi Arabia.
Partner engagement strategies to expand Safaa's reach.
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Outcome

Strategic Moves, Stellar Outcomes
Our alliance with Safaa has not only been symbiotic but also transformative. Venturing into the U.S. landscape, Safaa's brand resonance has skyrocketed, culminating in a staggering $3 million sales pipeline in a mere 60 days. As Safaa's next-gen ATS reverberates across the Gulf and the U.S., we're not just witnessing a success story; we're co-authoring a recruitment revolution. This monumental stride fortifies our collaborative ethos, anchoring our presence and partnerships in both pivotal regions.

163K

Accounts Targeted

221

Demos

24

Commercial Discussions

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Spanning 8 cities worldwide and with partners in 100 more, we're your local yet global agency.

Fancy a coffee, virtual or physical? It's on us – let's connect!

Contact us
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Spanning 8 cities worldwide and with partners in 100 more, we're your local yet global agency.

Fancy a coffee, virtual or physical? It's on us – let's connect!