Promethean Energy | How Digital Clarity Rebuilt Brand Trust
Promethean Energy, a key player in the upstream oil and gas sector, faced a fragmented digital identity. With two separate websites for its core offerings—Decommissioning and Late Life Asset Acquisition—users were confused, brand equity was diluted, and critical messaging was inconsistent. The company needed one clear, scalable, and professional platform that matched the complexity and credibility of its work.
Building a Unified, Trustworthy Digital Identity
Promethean Energy was grappling with a critical issue—its online presence was not reflective of the company’s operational maturity and strategic importance. The two independent websites left potential clients and stakeholders piecing together Promethean’s full range of services, diluting its brand impact and trustworthiness.Their existing sites lacked coherence in key areas:
Inconsistent messaging about services, leadership, and ESG commitments.
Low visibility in search engines for industry-specific, high-intent keywords.
Difficult-to-update infrastructure, which slowed the ability to share timely business updates and leverage new opportunities.
With a highly specialized and relationship-driven sales model, Promethean needed a digital experience that could unite both service lines, build credibility with a discerning audience, and streamline the user journey to support long-term commercial growth.
Promethean Energy was grappling with a critical issue—its online presence was not reflective of the company’s operational maturity and strategic importance. The two independent websites left potential clients and stakeholders piecing together Promethean’s full range of services, diluting its brand impact and trustworthiness.Their existing sites lacked coherence in key areas:
Inconsistent messaging about services, leadership, and ESG commitments.
Low visibility in search engines for industry-specific, high-intent keywords.
Difficult-to-update infrastructure, which slowed the ability to share timely business updates and leverage new opportunities.
With a highly specialized and relationship-driven sales model, Promethean needed a digital experience that could unite both service lines, build credibility with a discerning audience, and streamline the user journey to support long-term commercial growth.
The Approach
Crafting a Future-Proof, Scalable Digital Platform
Our approach was clear: Consolidate, Clarify, and Empower. We created a unified platform that brought together both business lines, redefined Promethean’s digital identity, and empowered internal teams to manage the site without technical bottlenecks.
Unifying the Brand
We started by merging the fragmented websites into one cohesive platform that clearly communicated Promethean’s full capabilities. Every piece of content was designed to speak directly to senior decision-makers, focusing on clarity and precision. Through stakeholder interviews, we understood the tone Promethean’s leadership uses—straightforward, confident, and authoritative—and reflected that throughout the site’s copy.
Building for Trust
Given the nature of Promethean’s work—complex, capital-intensive projects in a heavily regulated space—it was essential to elevate trust and credibility. We revamped the messaging, emphasizing Promethean’s leadership in environmental stewardship, regulatory compliance, and operational excellence. A dedicated ESG section was created to showcase Promethean’s ongoing sustainability efforts, with content designed to evolve alongside the company’s progress.
Empowering Internal Teams
To address the challenges of content management, we implemented a scalable CMS (Pimcore). This system allowed Promethean’s marketing and communications teams to easily update the site, from news updates to ESG metrics, without the need for constant technical support. The new platform was intuitive, user-friendly, and aligned with the company’s growth strategy.
Optimizing User Experience
We designed the site to be fast, mobile-responsive, and optimized for SEO. The user journey was carefully mapped to ensure that each visitor—whether a potential client, investor, or regulatory body—could easily find the information they needed. The site’s architecture was structured around user intent, creating a seamless experience that minimized friction and maximized engagement.
Our approach was clear: Consolidate, Clarify, and Empower. We created a unified platform that brought together both business lines, redefined Promethean’s digital identity, and empowered internal teams to manage the site without technical bottlenecks.
Unifying the Brand
We started by merging the fragmented websites into one cohesive platform that clearly communicated Promethean’s full capabilities. Every piece of content was designed to speak directly to senior decision-makers, focusing on clarity and precision. Through stakeholder interviews, we understood the tone Promethean’s leadership uses—straightforward, confident, and authoritative—and reflected that throughout the site’s copy.
Building for Trust
Given the nature of Promethean’s work—complex, capital-intensive projects in a heavily regulated space—it was essential to elevate trust and credibility. We revamped the messaging, emphasizing Promethean’s leadership in environmental stewardship, regulatory compliance, and operational excellence. A dedicated ESG section was created to showcase Promethean’s ongoing sustainability efforts, with content designed to evolve alongside the company’s progress.
Empowering Internal Teams
To address the challenges of content management, we implemented a scalable CMS (Pimcore). This system allowed Promethean’s marketing and communications teams to easily update the site, from news updates to ESG metrics, without the need for constant technical support. The new platform was intuitive, user-friendly, and aligned with the company’s growth strategy.
Optimizing User Experience
We designed the site to be fast, mobile-responsive, and optimized for SEO. The user journey was carefully mapped to ensure that each visitor—whether a potential client, investor, or regulatory body—could easily find the information they needed. The site’s architecture was structured around user intent, creating a seamless experience that minimized friction and maximized engagement.
The Outcome
A Stronger, More Cohesive Digital Presence
The results of the transformation were both immediate and impactful. Promethean’s new digital presence became a strategic asset, enhancing the company’s credibility and supporting its long-term growth.Key Achievements:
300% Increase in Traffic
Promethean’s newly unified website attracted three times more visitors, thanks to improved SEO, content alignment, and optimized search visibility.
42% Growth in Search Visibility
Promethean now ranks highly for critical, high-intent search terms like "offshore decommissioning partner" and "late life asset acquisition firm," making it easier for potential clients and stakeholders to find the company online.
87% Higher Click-Through Rate (CTR)
With clearer calls to action and more targeted content, Promethean saw a significant increase in CTR, reflecting deeper engagement with the right audience.
38% Improvement in Conversion Rates
The streamlined user journey and improved content alignment led to higher conversion rates, with more visitors becoming qualified leads.
The Future of Digital Trust
With a powerful, unified digital presence, Promethean Energy is now positioned to drive growth and foster deeper relationships with its stakeholders. The website not only reflects the company's operational maturity but also supports its sales process by aligning with how industry decision-makers conduct research and make decisions.This transformation is just the beginning. With the flexibility of the new CMS, Promethean is poised to continue evolving its digital presence, staying ahead of industry trends, and leading the charge in offshore decommissioning and late life asset acquisition.
300%
Increase in Traffic
42%
Growth in Search Visibility
87%
