
Mentos | Flavouring Friendships, One Bottle at a Time
When Mentos decided to launch three new gum flavours, they wanted more than a traditional campaign. They envisioned an engaging experience that captured the brand’s playful essence while creating buzz beyond their existing fan base. The challenge? To transform a simple product launch into a viral, flavour-filled adventure.
- Making Flavour Personal


Solution
- Flavour-Packed Success
Our Facebook app took this insight and allowed the users to choose one flavour out of the three and name the bottle to represent the group. From BBFs to College bros to Girl gangs – we had them all. The users picked their special friends that they wanted in their flavour bottle.
The selected friends got an invitation to be bottled up! The more the friends in the bottle, the more your chances to win!
This helped create awareness about the launch of the three new flavours beyond the fan community of Mentos and amplified the engagement.
Fans had the opportunity to win weekly hampers from Mentos and the grand finale winner won an iPhone 6 Plus.