Big Tex Storage | How Strategic SEO Transformed Organic Growth
Big Tex Storage is a leading provider of climate-controlled, high-security self-storage units across Houston. Despite their strong reputation, they faced a critical challenge—their website traffic wasn’t converting into customers. They needed to attract the right audience: people actively searching for self-storage solutions in their area.
- The Challenge
Big Tex Storage’s website was attracting visitors, but the vast majority weren’t actively looking for storage solutions. Their existing SEO strategy was too broad, ranking for general terms that didn’t always lead to action. This resulted in:
🔹Low lead conversion rates from organic traffic
🔹Missed opportunities due to weak rankings for high-intent keywords
🔹Limited content strategy that didn’t answer key customer queries
The problem wasn’t just about visibility—it was about attracting the right audience and turning them into paying customers.
🔹Low lead conversion rates from organic traffic
🔹Missed opportunities due to weak rankings for high-intent keywords
🔹Limited content strategy that didn’t answer key customer queries
The problem wasn’t just about visibility—it was about attracting the right audience and turning them into paying customers.
Our Approach
- Solution
Centric reshaped Big Tex Storage’s digital presence with a laser-focused SEO strategy. We optimized the site for high-intent search terms, ensuring it ranked for what customers were actually looking for. A strategic content revamp introduced blog posts answering key customer questions, like:
✅ “What’s the best storage size for a one-bedroom apartment?”
✅ “How much can a 10x10 storage unit hold?”
✅ “Climate-controlled vs. regular storage—what’s the difference?”
At the same time, Google My Business enhancements boosted local search rankings, making Big Tex Storage more visible in Houston. Every content tweak was designed to not just drive traffic—but to turn that traffic into leads.
✅ “What’s the best storage size for a one-bedroom apartment?”
✅ “How much can a 10x10 storage unit hold?”
✅ “Climate-controlled vs. regular storage—what’s the difference?”
At the same time, Google My Business enhancements boosted local search rankings, making Big Tex Storage more visible in Houston. Every content tweak was designed to not just drive traffic—but to turn that traffic into leads.
Outcome
The results spoke for themselves. Big Tex Storage didn’t just see more visitors—they saw the right ones.
📈 Higher Visibility: Search impressions skyrocketed, with Big Tex Storage appearing at the top for high-intent searches.
📞 More Qualified Leads: Organic calls jumped from 94 to 110 per month, with a steady increase in inquiries turning into actual bookings.
💰 Better Conversions: Click-through rates surged, meaning more potential customers found exactly what they were looking for—and took action.
Big Tex Storage isn’t just ranking better. They’re booking better.
📈 Higher Visibility: Search impressions skyrocketed, with Big Tex Storage appearing at the top for high-intent searches.
📞 More Qualified Leads: Organic calls jumped from 94 to 110 per month, with a steady increase in inquiries turning into actual bookings.
💰 Better Conversions: Click-through rates surged, meaning more potential customers found exactly what they were looking for—and took action.
Big Tex Storage isn’t just ranking better. They’re booking better.
42%
Search Visibility Growth
87%
Higher CTR
38%
