
Big Tex Storage | How Strategic SEO Transformed Organic Growth
Big Tex Storage is a leading provider of climate-controlled, high-security self-storage units across Houston. Despite their strong reputation, they faced a critical challenge—their website traffic wasn’t converting into customers. They needed to attract the right audience: people actively searching for self-storage solutions in their area.
- The Challenge
🔹Low lead conversion rates from organic traffic
🔹Missed opportunities due to weak rankings for high-intent keywords
🔹Limited content strategy that didn’t answer key customer queries
The problem wasn’t just about visibility—it was about attracting the right audience and turning them into paying customers.


Our Approach
- Solution
✅ “What’s the best storage size for a one-bedroom apartment?”
✅ “How much can a 10x10 storage unit hold?”
✅ “Climate-controlled vs. regular storage—what’s the difference?”
At the same time, Google My Business enhancements boosted local search rankings, making Big Tex Storage more visible in Houston. Every content tweak was designed to not just drive traffic—but to turn that traffic into leads.
Outcome
📈 Higher Visibility: Search impressions skyrocketed, with Big Tex Storage appearing at the top for high-intent searches.
📞 More Qualified Leads: Organic calls jumped from 94 to 110 per month, with a steady increase in inquiries turning into actual bookings.
💰 Better Conversions: Click-through rates surged, meaning more potential customers found exactly what they were looking for—and took action.
Big Tex Storage isn’t just ranking better. They’re booking better.