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Application Engineering

In the realm of digital transformation, Application Engineering isn't just about coding; it's about crafting experiences, building bridges between technology and users, and weaving the intricate tapestry of functionality with aesthetics. At Centric, we don't just develop; we engineer experiences.

Web

Development

In the intricate mosaic of the digital universe, Web Development emerges as the linchpin of brand persona and audience connection. At Centric, our approach transcends mere coding; we craft stories, mold immersive experiences, and design pathways that harmonize with every user touchpoint. Our arsenal? The unmatched capabilities of Digital Experience Engines. These sophisticated engines empower us to present persona-specific content, recognizing the uniqueness of each user. By analyzing their past browsing behaviors, we ensure that every interaction is tailored, displaying the most pertinent content, ensuring a seamless and personalized user journey. In a world where relevance is paramount, Centric ensures that no two user experiences are identical, but each is equally impactful.

Corporate Websites: The digital façade of your brand, a corporate website, is more than just a collection of pages. It's the first handshake, the initial conversation, and the beginning of a lasting relationship. With tools like Pimcore and Adobe Experience Manager, we ensure this interaction isn't just memorable; it's transformative.
Ecommerce: The digital marketplace is an intricate ballet of user experience, product display, and seamless transactions. Our approach? A fusion of complex micro-services architectures, the robustness of platforms like Magento, and seamless integrations with CRMs, ERPs, and third-party services. Every click, every purchase, every review is a testament to a meticulously crafted digital shopping experience.
Product Micro-Sites: In the age of information overload, product micro-sites stand as focused, dedicated platforms that spotlight your standout offerings. These are not just informational hubs; they are immersive experiences that delve deep into the product's essence, its benefits, and its unique selling propositions.
Technology: Behind every seamless website is a robust technology stack. We harness the capabilities of platforms like Pimcore, Adobe AEM, Umbraco, and Wordpress. Each chosen for its unique strengths, ensuring that the final product isn't just functional but is a paragon of stability, scalability, and performance.

Intranet

In the modern corporate landscape, the heartbeat of an organization's internal communication and collaboration often lies in its Intranet systems. At Centric, we understand that a robust Intranet is more than just a digital bulletin board—it's the nexus where ideas converge, teams unite, and innovation thrives.

Collaboration: In the age of remote work and global teams, fostering a culture of collaboration is paramount. Our Intranet solutions are designed to be the digital roundtables, where ideas are exchanged, projects are brainstormed, and silos are broken down. We create spaces where every voice is heard, and every contribution is valued.
Internal Websites: Beyond the standard functionalities, our internal websites serve as the organization's digital compass. They are tailored to provide employees with the resources they need, from HR documents to project databases, all while reflecting the company's ethos and culture.
Process Automation: Efficiency is the name of the game. With our Intranet solutions, repetitive tasks and processes are streamlined, ensuring that teams spend less time on administrative tasks and more on what truly matters. From automated leave applications to resource allocation, we ensure that processes are smooth, transparent, and swift.
Technology: Known for its reliability and adaptability, Sharepoint allows us to craft Intranet experiences that are not only functional but also secure and scalable. Whether you're a startup or a multinational, our solutions grow with you, ensuring that your internal communications are always at their peak.

Intranet - Connecting Your Internal Network

Workflow

Automation

In the intricate dance of business operations, workflows are the choreographed steps that ensure every move is precise, timely, and impactful. At Centric, we don't just understand workflows; we mastermind them, ensuring that every process, every task, every decision is streamlined to perfection.

Process Automation: The modern business landscape demands agility and efficiency. Our expertise in process automation transforms cumbersome, manual tasks into sleek, automated operations. From the simplicity of single-step processes to the intricate ballet of multi-stakeholder, multi-step orchestrations, we ensure that every process is optimized, reducing errors and boosting productivity.
Artificial Intelligence: In the age of data, manual document processing is not just tedious; it's archaic. Our integration of Artificial Intelligence dives deep into documents, reading, interpreting, and even scoring them for accuracy. This not only speeds up processing but also ensures that every piece of information is utilized to its maximum potential.
Integrations: An organization's strength often lies in its diverse tools and platforms. But without seamless integration, this diversity can lead to chaos. We specialize in creating harmonious integrations, whether it's with ERP systems, HRMS platforms, or specialized tools like Temenos. Our goal? A unified, cohesive ecosystem where data flows freely and securely.
Technology: Behind our workflow solutions is a suite of powerful technologies. From the robust capabilities of Microsoft Sharepoint to the flexibility of K2 and Nintex, we harness the best in the industry. And for those unique challenges that demand bespoke solutions, our custom-built Rules Engine, a testament to our innovation as showcased in our work with Majid Al Futtaim, stands ready.

Digital

Asset

Management

In the digital age, content is the lifeblood of organizations, pulsating through every channel, every platform, every touchpoint. But as this content multiplies, the challenge of managing, accessing, and optimizing it grows exponentially. Enter Digital Asset Management (DAM) - the unsung hero of the digital realm. At Centric, we elevate DAM from a mere storage solution to a sophisticated, AI-driven powerhouse.

Storage: The sanctity and accessibility of your digital assets are paramount. Whether you prefer the robust security of on-premise storage, the scalability of cloud solutions, or the meticulousness of rules-based archiving, we tailor our storage solutions to fit your unique needs, ensuring your assets are always at your fingertips, yet shielded from prying eyes.
Retrieval: Time is of the essence, and in the vast ocean of digital content, finding the right asset swiftly is crucial. Our bespoke contextual Search Engine, specially developed in-house, fills a significant gap by adeptly reading Arabic documents, a functionality conspicuously absent in many DAM systems. This ensures that no matter the language or format, your assets are easily retrievable.
Artificial Intelligence: The future of DAM is intelligent, and we're at the forefront of this evolution. Our systems, fortified with cutting-edge AI, not only auto-tag assets but also integrate with giants like Google Vision to provide image tagging. Whether you need on-premise deployable models or cloud-based solutions, our AI-driven DAM ensures your assets are not just stored but smartly categorized, tagged, and optimized.
Technology: In the intricate dance of Digital Asset Management, the choice of technology is paramount. Pimcore, a beacon of adaptability, is our go-to for managing a diverse array of digital assets, ensuring each piece is curated with precision. For imagery, Adobe Assets emerges as the maestro, handling visuals with a finesse that's unparalleled, preserving their essence in every pixel. And when documents demand meticulous management, SharePoint stands tall, offering a robust framework that champions seamless collaboration and accessibility. Together, these platforms form the trinity of our DAM solutions, each playing its part in the grand symphony of asset management.

Elevate Creativity through Asset Management

Product

Information

Management

In the intricate dance of data orchestration, Product Information Management (PIM) stands as the choreographer, seamlessly weaving together disparate threads of product data into a coherent tapestry. It's not merely about collating information; it's about refining, enriching, and presenting it in a manner that's both accessible and meaningful. In an age where data is abundant yet often fragmented, PIM ensures that every piece of product information finds its rightful place, resonating harmoniously within the broader narrative of the organization. This meticulous approach to data management ensures that marketers, sales teams, and stakeholders are always equipped with the most accurate, up-to-date, and relevant product information, setting the stage for informed decisions and impactful strategies.

Usage: The raw notes of ERP data often lack the finesse and detail that marketers crave. This is where the PIM system steps in, like a seasoned conductor, ensuring every note, every piece of product information, resonates perfectly, creating a single source of truth within the organization.
Integrations: The harmony of PIM is achieved through its seamless integration with ERP systems, drawing out the rich melodies of product data. It further syncs with inventory systems for real-time stock insights and DAM systems, ensuring images are stored and retrieved with precision.
Information Dissemination: With PIM in place, the crescendo builds. Marketing information flows like a well-composed tune, reaching every corner of the digital realm - from brand websites and eCommerce platforms to third-party marketplaces and interactive kiosks. Every channel becomes a stage, echoing the brand's narrative.
Technology: Powering this orchestration is Pimcore, a platform known for its robust capabilities and adaptability. It ensures that the PIM system not only manages but elevates the product data, turning it into a magnum opus of information management.

Mobile

Applications

In an era where the world is quite literally at our fingertips, Mobile Applications have emerged as the quintessential bridge between brands and their audiences. The ubiquity of smartphones and tablets has transformed the way we interact, shop, play, and consume information. At Centric, we recognize the profound impact of this shift and are at the forefront of crafting mobile experiences that are not just functional but also deeply engaging.

Informational Apps: In a world that demands instant answers, our informational apps emerge as luminous guides. Crafted in response to our clients' specific needs, these apps transform intricate narratives into accessible insights. This ensures that every marketing manager and director has the precise tools and knowledge at their fingertips, empowering them to navigate their brand's journey with confidence and foresight.
Transactional Apps: The digital marketplace is vast and varied. Our transactional apps are meticulously crafted to offer a seamless fusion of elegance and efficiency. They're not just about transactions; they're about creating memorable brand interactions, turning fleeting engagements into lasting loyalties.
Games: In the realm of digital engagement, games offer a unique blend of challenge and charm. Our gaming apps are more than mere diversions; they're strategic tools that captivate, entertain, and foster brand affinity, ensuring your brand narrative is woven into moments of leisure and play.

Mobile Application - Your On-the-Go Solution

Custom

Development

In the vast landscape of digital solutions, there are moments when off-the-shelf just won't do. When your brand's aspirations and challenges demand a tailored touch, bespoke development becomes the answer. At Centric, we understand that sometimes the path to digital excellence is paved with unique requirements. And for such distinct needs, we craft solutions that are as singular as your vision.

Usage: While the allure of ready-made solutions can be tempting, the benefits of custom development are manifold. Beyond the evident cost savings from evading hefty licensing fees, there's an undeniable power in owning a solution outright. It's not just about financial prudence; it's about having a digital asset that aligns seamlessly with your brand's ethos and objectives, ensuring that every interaction is genuinely authentic.
Process: Our approach to bespoke development is both an art and a science. With a repository of insights from hundreds of custom projects, Centric's methodology is tried, tested, and refined. We don't just dive into development; we immerse ourselves in understanding your brand, ensuring that the final product isn't just functional but also a true reflection of your brand's essence.
Technology: In the realm of custom development, the tools we wield matter immensely. Our technological arsenal is diverse, allowing us to pick the perfect stack for your needs. Whether it's the dynamic capabilities of the .Net framework, the versatility of the MERN/MEAN stack, or the robustness of the LAMP stack, we ensure that the technology we employ is in perfect harmony with your project's demands.

Our

Technology

Partners

Adobe Experience Manager: Centric is a proud partner of Adobe, taking advantage of its Experience Cloud line of products. We offer strong multi-lingual support for AEM.
Microsoft: As a Microsoft partner, we utilize our knowledge and expertise regarding SharePoint to build and deploy dynamic process workflows, websites, and other collaborative digital assets.
PimCore: PimCore is a product information and master data management platform with a robust architecture that manages many SKUs. It offers a built-in DXP to facilitate persona-based targeting and an integrated Customer Data Platform (CDP).
Amazon AWS: With hands-on experience developing and managing robust web applications and AWS Accounts, we at Centric cherish our valuable partnership with Amazon Web Services.
SEMRUSH: SEMRUSH is a powerful digital marketing platform that empowers organizations to conduct keyword research, competitor analysis, and track website performance in real-time, providing real-time insights to tailor their marketing strategies.
Nintex: Nintex accelerates digital transformation with user-friendly solutions, enabling automation discovery and workflow optimization, while providing continuous support throughout your journey.

6D

Process

Centric Six D process involves a systematic approach to designing, coding, testing, and deploying software or digital solutions, ensuring efficient collaboration, iterative improvements, and adherence to project goals and requirements.