Lorem
Ipsum
The clients, partners, and readers love our blogs. Get all the information regarding the latest developments and industry insights right into your inbox.
Centric Audit Tool
December 11, 2023
Welcome to the SEO analysis report for Z Company for Advertising & Public Relations. Our team at Centric has conducted a thorough review of your website, http://www.z-adv.com, and identified several key issues that need to be addressed. These issues include missing or empty title and meta description tags, problems with headings, incorrect image formats, excessive HTTP requests, and lack of structured data tags. Additionally, we noticed that your website has a high word count and a low text to HTML ratio. Furthermore, there are no sitemaps, and your webpage has a public server signature, unsafe cross-origin links, plaintext emails, and inline CSS code. It is essential to resolve these issues to improve your website's search engine optimization (SEO) and overall performance.
Overview
83 weeks ago
69
100
Z Company for Advertising & PR – Official Website of Z Company for Advertising & PR
SEO
Title
The title tag is the HTML element that specifies the title of the webpage. The title tag is displayed at the top of your browser, in the search results, as well as in the bookmarks bar.
Learn more
Meta description
The meta description tag is missing or empty.
The meta description is an HTML tag that provides a short and accurate summary of the webpage. The meta description is used by search engines to identify a webpage's topic and provide relevant search results.
Learn more
The h tags represents the headings of the webpage. The h1 tag is the most important h tag, and describes the main topic of the page, while the rest of the tags describe the sub-topics of the webpage.
Learn more
Content keywords
The content has relevant keywords.
z
company
for
advertising
of
z
company
for
advertising
The webpage's content should contain relevant keywords that can also be found in the title of the webpage.
Image keywords
All images have alt attributes set.
The alt attribute specifies an alternate text for an image, if the image cannot be displayed. The alt attribute is also useful for search engines to identify the subject of the image, and helps screen readers describe the image.
Learn more
SEO friendly URL
The URL is SEO friendly.
https://z-adv.com/
The SEO friendly URLs are URLs that contain relevant keywords with the webpage's topic, and contain no special characters besides slashes and dashes.
Learn more
404 page
The website has 404 error pages.
The 404 webpage status inform the users and the search engines that a page is missing.
Learn more
Robots.txt
The webpage can be accessed by search engines.
Noindex
The webpage does not have a noindex tag set.
In-page links
The number of links on the webpage is okay.
The in-page links should be kept at a minimum, to avoid issues with search engines not being able to crawl additional links from the webpage.
Language
The webpage has the language declared.
ar
The lang attribute declares the webpage's language, helping search engines identify the language in which the content is written, and browsers to offer translation suggestions.
Learn more
Favicon
The webpage has a favicon.
The favicon is the icon that is being displayed in the browser's tab, when the webpage is being bookmarked, and sometimes even in search engine results.
Learn more
Performance
Text compression
The HTML file is compressed.
The HTML filesize is 12.41 KB.
Load time
The webpage loaded in 1.19 seconds.
The load time indicates the HTML's total load time, and does not include the external resources, such as images, scripts, or other resources.
HTTP requests
The webpage makes more than 50 HTTP requests.
JavaScripts
27
- https://z-adv.com/wp-content/themes/zadvweb/js/thegem-settings-init.js?ver=6.0.2
- https://z-adv.com/wp-content/themes/zadvweb/js/thegem-fullwidth-loader.js?ver=6.0.2
- https://z-adv.com/wp-includes/js/jquery/jquery.min.js?ver=3.6.0
- https://z-adv.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.3.2
- https://www.googletagmanager.com/gtag/js?id=UA-266494635-1
- https://z-adv.com/wp-content/themes/zadvweb/js/jquery.dlmenu.js?ver=6.0.2
- https://z-adv.com/wp-content/themes/zadvweb/js/thegem-menu_init.js?ver=6.0.2
- https://z-adv.com/wp-content/themes/zadvweb/js/svg4everybody.js?ver=6.0.2
- https://z-adv.com/wp-content/themes/zadvweb/js/thegem-form-elements.js?ver=6.0.2
- https://z-adv.com/wp-content/themes/zadvweb/js/jquery.easing.js?ver=6.0.2
- https://z-adv.com/wp-content/themes/zadvweb/js/thegem-header.js?ver=6.0.2
- https://z-adv.com/wp-content/themes/zadvweb/js/functions.js?ver=6.0.2
- https://z-adv.com/wp-content/themes/zadvweb/js/fancyBox/jquery.mousewheel.pack.js?ver=6.0.2
- https://z-adv.com/wp-content/themes/zadvweb/js/fancyBox/jquery.fancybox.min.js?ver=6.0.2
- https://z-adv.com/wp-content/themes/zadvweb/js/fancyBox/jquery.fancybox-init.js?ver=6.0.2
- https://z-adv.com/wp-content/plugins/contact-form-7/includes/swv/js/index.js?ver=5.7.6
- https://z-adv.com/wp-content/plugins/contact-form-7/includes/js/index.js?ver=5.7.6
- https://z-adv.com/wp-content/plugins/elementskit-lite/libs/framework/assets/js/frontend-script.js?ver=2.7.0
- https://z-adv.com/wp-content/plugins/elementskit-lite/widgets/init/assets/js/widget-scripts.js?ver=2.7.0
- https://www.google.com/recaptcha/api.js?render=6LdCIRcUAAAAAIR2ixKTpJu7LYeXf_bvgzMTI1J7&ver=3.0
- https://z-adv.com/wp-includes/js/dist/vendor/regenerator-runtime.min.js?ver=0.13.9
- https://z-adv.com/wp-includes/js/dist/vendor/wp-polyfill.min.js?ver=3.15.0
- https://z-adv.com/wp-content/plugins/contact-form-7/modules/recaptcha/index.js?ver=5.7.6
- https://z-adv.com/wp-content/plugins/js_composer/assets/js/dist/js_composer_front.min.js?ver=6.4.2
- https://z-adv.com/wp-content/themes/zadvweb/js/jquery.touchSwipe.min.js?ver=6.0.2
- https://z-adv.com/wp-content/themes/zadvweb/js/jquery.carouFredSel.js?ver=6.0.2
- https://z-adv.com/wp-content/themes/zadvweb/js/clients-grid-carousel.js?ver=6.0.2
CSS
26
- https://z-adv.com/wp-content/themes/zadvweb/css/thegem-preloader.css?ver=6.0.2
- https://z-adv.com/wp-content/themes/zadvweb/css/thegem-reset.css?ver=6.0.2
- https://z-adv.com/wp-content/themes/zadvweb/css/thegem-grid.css?ver=6.0.2
- https://z-adv.com/wp-content/themes/zadvweb/style.css?ver=6.0.2
- https://z-adv.com/wp-content/themes/zadvweb/css/thegem-header.css?ver=6.0.2
- https://z-adv.com/wp-content/themes/zadvweb/css/thegem-widgets.css?ver=6.0.2
- https://z-adv.com/wp-content/themes/zadvweb/css/thegem-new-css.css?ver=6.0.2
- https://z-adv.com/wp-content/themes/zadvweb/css/thegem-perevazka-css.css?ver=6.0.2
- https://fonts.googleapis.com/css?family=Cairo%3A700%2Cregular%7CMontserrat%3A700%2Cregular%7CSource+Sans+Pro%3A300%2Cregular%7CTajawal%3Aregular&subset=arabic%2Clatin%2Clatin-ext%2Ccyrillic%2Ccyrillic-ext%2Cvietnamese%2Cgreek%2Cgreek-ext&ver=6.0.2
- https://z-adv.com/wp-content/themes/zadvweb/css/custom-8T8ls7eo.css?ver=6.0.2
- https://z-adv.com/wp-content/themes/zadvweb/css/rtl.css?ver=6.0.2
- https://z-adv.com/wp-content/plugins/js_composer/assets/css/js_composer.min.css?ver=6.4.2
- https://z-adv.com/wp-content/themes/zadvweb/css/thegem-additional-blog-1.css?ver=6.0.2
- https://z-adv.com/wp-content/themes/zadvweb/js/fancyBox/jquery.fancybox.min.css?ver=6.0.2
- https://z-adv.com/wp-content/themes/zadvweb/css/thegem-vc_elements.css?ver=6.0.2
- https://z-adv.com/wp-content/plugins/bdthemes-prime-slider-lite/assets/css/bdt-uikit.rtl.css?ver=3.15.1
- https://z-adv.com/wp-content/plugins/bdthemes-prime-slider-lite/assets/css/prime-slider-site.rtl.css?ver=3.6.5
- https://z-adv.com/wp-includes/css/dist/block-library/style-rtl.min.css?ver=6.0.2
- https://z-adv.com/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=5.7.6
- https://z-adv.com/wp-content/plugins/contact-form-7/includes/css/styles-rtl.css?ver=5.7.6
- https://z-adv.com/wp-content/plugins/elementskit-lite/modules/elementskit-icon-pack/assets/css/ekiticons.css?ver=2.7.0
- https://z-adv.com/wp-content/themes/zadvweb/css/thegem-js_composer_columns.css?ver=6.0.2
- https://z-adv.com/wp-content/plugins/elementskit-lite/widgets/init/assets/css/widget-styles.css?ver=2.7.0
- https://z-adv.com/wp-content/plugins/elementskit-lite/widgets/init/assets/css/responsive.css?ver=2.7.0
- https://z-adv.com/wp-content/plugins/elementskit-lite/widgets/init/assets/css/rtl.css?ver=2.7.0
- https://z-adv.com/wp-content/themes/zadvweb/css/icons-material.css?ver=6.0.2
The HTTP requests represents the number of external resources present on the webpage.
Image format
There are 44 images that are not using the AVIF WebP format.
Images
44
- https://z-adv.com/wp-content/uploads/thegem-logos/logo_848b8c7326071134bdaaf6441553f136_1x.png
- https://z-adv.com/wp-content/uploads/thegem-logos/logo_bcb600f195032abedc013b2e84dcc5ba_1x.png
- https://z-adv.com/wp-content/uploads/2017/02/saib-logo-hover.png
- https://z-adv.com/wp-content/uploads/2020/12/bsf-logo-color.jpg
- https://z-adv.com/wp-content/uploads/2017/02/kingdom-hover.jpg
- https://z-adv.com/wp-content/uploads/2020/03/sami-logo.png
- https://z-adv.com/wp-content/uploads/2017/02/zakat-logo-hover.jpg
- https://z-adv.com/wp-content/uploads/2020/03/ka-care-logo.png
- https://z-adv.com/wp-content/uploads/2020/12/min-of-economy-logo-color.jpg
- https://z-adv.com/wp-content/uploads/2017/02/saudi-royal-office-logo-hover.png
- https://z-adv.com/wp-content/uploads/2020/12/saudi-central-bank-logo.png
- https://z-adv.com/wp-content/uploads/2017/02/ksu-logo-hover.png
- https://z-adv.com/wp-content/uploads/2020/12/moh-logo-color.png
- https://z-adv.com/wp-content/uploads/2017/02/national-guard-logo-hover.png
- https://z-adv.com/wp-content/uploads/2017/02/hrdf-logo-hover.png
- https://z-adv.com/wp-content/uploads/2017/02/seco-logo-hover.png
- https://z-adv.com/wp-content/uploads/2017/02/saco-logo-hover.png
- https://z-adv.com/wp-content/uploads/2017/02/kacnd-logo-hover.png
- https://z-adv.com/wp-content/uploads/2017/02/agriculture-ministry-logo-hover.png
- https://z-adv.com/wp-content/uploads/2017/02/darah-logo-hover.png
- https://z-adv.com/wp-content/uploads/2020/12/ministry-of-culture-logo.png
- https://z-adv.com/wp-content/uploads/2020/12/hrsd-logo.png
- https://z-adv.com/wp-content/uploads/2017/02/interior-ministry-logo-hover.png
- https://z-adv.com/wp-content/uploads/2017/02/unesco-logo-hover.png
- https://z-adv.com/wp-content/uploads/2017/02/cma-logo-hover.png
- https://z-adv.com/wp-content/uploads/2017/02/citc-logo-hover.jpg
- https://z-adv.com/wp-content/uploads/2017/02/moe-logo-hover.jpg
- https://z-adv.com/wp-content/uploads/2017/02/kapl-logo-hover.jpg
- https://z-adv.com/wp-content/uploads/2020/12/sidf-logo.png
- https://z-adv.com/wp-content/uploads/2020/03/riyadh-chamber-logo.png
- https://z-adv.com/wp-content/uploads/2020/03/strategic-partnership-logo.png
- https://z-adv.com/wp-content/uploads/2020/12/ministyr-of-tourism-logo.png
- https://z-adv.com/wp-content/uploads/2020/03/ministry-of-higher-education-logo.png
- https://z-adv.com/wp-content/uploads/2020/03/ministry-of-foreign-affairs-logo.png
- https://z-adv.com/wp-content/uploads/2020/03/mcit-logo.png
- https://z-adv.com/wp-content/uploads/2020/03/alsafi-logo.png
- https://z-adv.com/wp-content/uploads/2020/12/ksa-100yrs-logo.png
- https://z-adv.com/wp-content/uploads/2017/02/alanood-hover.jpg
- https://z-adv.com/wp-content/uploads/2017/02/tadco-hover.jpg
- https://z-adv.com/wp-content/uploads/2017/02/riyadh-municiplaity-logo-hover.png
- https://z-adv.com/wp-content/uploads/2017/02/petrochem-logo-hover.png
- https://z-adv.com/wp-content/uploads/2017/02/saudi-ceramics-logo-hover.jpg
- https://z-adv.com/wp-content/uploads/2017/02/king-fahd-logo-hover.png
- https://z-adv.com/wp-content/uploads/2020/03/sca-logo.png
The images format represents the images that are not served in a next-generation file format. Images served in a next-generation format improve the webpage's load performance.
Learn more
JavaScript defer
There are 27 javascript resources without the defer attribute.
JavaScripts
27
- https://z-adv.com/wp-content/themes/zadvweb/js/thegem-settings-init.js?ver=6.0.2
- https://z-adv.com/wp-content/themes/zadvweb/js/thegem-fullwidth-loader.js?ver=6.0.2
- https://z-adv.com/wp-includes/js/jquery/jquery.min.js?ver=3.6.0
- https://z-adv.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.3.2
- https://www.googletagmanager.com/gtag/js?id=UA-266494635-1
- https://z-adv.com/wp-content/themes/zadvweb/js/jquery.dlmenu.js?ver=6.0.2
- https://z-adv.com/wp-content/themes/zadvweb/js/thegem-menu_init.js?ver=6.0.2
- https://z-adv.com/wp-content/themes/zadvweb/js/svg4everybody.js?ver=6.0.2
- https://z-adv.com/wp-content/themes/zadvweb/js/thegem-form-elements.js?ver=6.0.2
- https://z-adv.com/wp-content/themes/zadvweb/js/jquery.easing.js?ver=6.0.2
- https://z-adv.com/wp-content/themes/zadvweb/js/thegem-header.js?ver=6.0.2
- https://z-adv.com/wp-content/themes/zadvweb/js/functions.js?ver=6.0.2
- https://z-adv.com/wp-content/themes/zadvweb/js/fancyBox/jquery.mousewheel.pack.js?ver=6.0.2
- https://z-adv.com/wp-content/themes/zadvweb/js/fancyBox/jquery.fancybox.min.js?ver=6.0.2
- https://z-adv.com/wp-content/themes/zadvweb/js/fancyBox/jquery.fancybox-init.js?ver=6.0.2
- https://z-adv.com/wp-content/plugins/contact-form-7/includes/swv/js/index.js?ver=5.7.6
- https://z-adv.com/wp-content/plugins/contact-form-7/includes/js/index.js?ver=5.7.6
- https://z-adv.com/wp-content/plugins/elementskit-lite/libs/framework/assets/js/frontend-script.js?ver=2.7.0
- https://z-adv.com/wp-content/plugins/elementskit-lite/widgets/init/assets/js/widget-scripts.js?ver=2.7.0
- https://www.google.com/recaptcha/api.js?render=6LdCIRcUAAAAAIR2ixKTpJu7LYeXf_bvgzMTI1J7&ver=3.0
- https://z-adv.com/wp-includes/js/dist/vendor/regenerator-runtime.min.js?ver=0.13.9
- https://z-adv.com/wp-includes/js/dist/vendor/wp-polyfill.min.js?ver=3.15.0
- https://z-adv.com/wp-content/plugins/contact-form-7/modules/recaptcha/index.js?ver=5.7.6
- https://z-adv.com/wp-content/plugins/js_composer/assets/js/dist/js_composer_front.min.js?ver=6.4.2
- https://z-adv.com/wp-content/themes/zadvweb/js/jquery.touchSwipe.min.js?ver=6.0.2
- https://z-adv.com/wp-content/themes/zadvweb/js/jquery.carouFredSel.js?ver=6.0.2
- https://z-adv.com/wp-content/themes/zadvweb/js/clients-grid-carousel.js?ver=6.0.2
The defer attribute allows the browser to download the scripts in parallel and execute them after the webpage has been parsed, improving the webpage's load performance.
Learn more
DOM size
The DOM size is optimal.
The HTML file has 480 DOM nodes.
The DOM size indicates the number of nodes the HTML webpage has.
Learn more
Security
HTTPS encryption
The webpage uses HTTPS encryption.
The HTTPS encryption helps protecting the user's security and privacy.
Learn more
Mixed content
There are no mixed content resources on the webpage.
Server signature
The webpage has a public server signature.
nginx
Unsafe cross-origin links
The webpage has 4 unsafe cross-origin links.
The unsafe cross-origin links indicates the external links that open in a new tab which can expose your website to performance and security issues.
Learn more
Plaintext email
The webpage contains plaintext emails.
Email addresses posted in public are likely to be fetched by crawlers and then collected in lists used for spam.
Miscellaneous
Structured data
There are no structured data tags on the webpage.
The structured data tags help the search engines better understand the content of the webpage, and allows them to create rich snippets in search results.
Meta viewport
The webpage has a meta viewport tag set.
width=device-width, initial-scale=1.0
Character set
The webpage has a charset value set.
UTF-8
The meta charset tag specifies the character encoding, helping the browsers to better render the characters and symbols on the webpage.
Learn more
Sitemap
No sitemaps found.
Social
Social media presence is becoming increasingly important as a ranking factor for search engines to validate a website's trustworthiness and authority.
Content length
There are less than 500words on the webpage.
The webpage has 250 words.
The content length represents the number of words found on the webpage. The webpage should contain a decent amount of words.
Learn more
Text to HTML ratio
The text to HTML ratio is under 10%.
The text to HTML ratio is 3%.
The text to HTML ratio represents the percentage of actual text compared to the percentage of HTML code on the webpage.
Inline CSS
The webpage contains inline CSS code.
Attributes
95
width:260px;width:260px;width:180px;text-align: center;text-align: center; color: #444444; font-size: 24px; line-height: 40px;text-align: center;text-align: center; color: #ffffff; font-size: 24px; line-height: 40px;text-align: center; color: #ffffff; font-size: 24px; line-height: 40px;margin-top: 50px;text-align: center;margin-top: 50px;width: 16.666666666667%;width: 16.666666666667%;width: 16.666666666667%;width: 16.666666666667%;width: 16.666666666667%;width: 16.666666666667%;width: 16.666666666667%;width: 16.666666666667%;width: 16.666666666667%;width: 16.666666666667%;width: 16.666666666667%;width: 16.666666666667%;width: 16.666666666667%;width: 16.666666666667%;width: 16.666666666667%;width: 16.666666666667%;width: 16.666666666667%;width: 16.666666666667%;width: 16.666666666667%;width: 16.666666666667%;width: 16.666666666667%;width: 16.666666666667%;width: 16.666666666667%;width: 16.666666666667%;width: 16.666666666667%;width: 16.666666666667%;width: 16.666666666667%;width: 16.666666666667%;width: 16.666666666667%;width: 16.666666666667%;width: 16.666666666667%;width: 16.666666666667%;width: 16.666666666667%;width: 16.666666666667%;width: 16.666666666667%;width: 16.666666666667%;width: 16.666666666667%;width: 16.666666666667%;width: 16.666666666667%;width: 16.666666666667%;width: 16.666666666667%;width: 16.666666666667%;margin-top: 70px;padding-top: 130px;background-image: url(https://z-adv.com/wp-content/uploads/2020/12/z-contact-bg.jpg);background-repeat: no-repeat; background-size: cover;background-position: center top;text-align: center;color: #ffffff;margin-top: 103px;border-color: #00d4aa;margin-bottom: 25px;opacity: 1;background-color: #00d4aa;color: #ffffff;color: #ffffff;color: #ffffff; text-align: center;text-align: center;color: #99a9b5;color: #99a9b5;color: #99a9b5;border-color: #11c0d7;margin-bottom: 25px;opacity: 1;background-color: #11c0d7;color: #ffffff;color: #ffffff;color: #ffffff; text-align: center;text-align: center;color: #99a9b5;color: #99a9b5;border-color: #3f70ca;margin-bottom: 25px;opacity: 1;background-color: #3f70ca;color: #ffffff;color: #ffffff;color: #ffffff; text-align: center;text-align: center;color: #99a9b5;color: #99a9b5;border-color: #a576c9;margin-bottom: 25px;opacity: 1;background-color: #a576c9;color: #ffffff;color: #ffffff;color: #ffffff; text-align: center;text-align: center;color: #99a9b5;color: #99a9b5;margin-top: 97px;display: none;margin-top: 115px;
The style attribute contains CSS style rules that are applied to the element. Inline CSS code unnecessarily increases the webpage's size, and can be moved in an external CSS file.
Learn more
Deprecated HTML
There are no deprecated HTML tags on the webpage.
The deprecated tags represents the tags that are not supported HTML5 standard anymore, and could cause the webpage to be rendered incorrectly.
Learn more