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SEO Audit for Town of Vernon

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Centric Audit Tool
December 11, 2023

Welcome to Centric! We are a digital transformation agency and we have recently conducted an SEO analysis of your website, Home - Town of Vernon. We wanted to bring to your attention some key issues that we have identified. These issues include javascript resources without the defer attribute, a low text to HTML ratio, the absence of sitemaps, a public server signature, unsafe cross-origin links, plaintext emails, and inline CSS code. These issues can have a negative impact on your website's performance and search engine rankings. We believe it is important for you to address these issues in order to improve your website's SEO and overall online presence.

Overview
82 weeks ago
94
100
Home - Town of Vernon
Home - Town of Vernon
https://www.vernon-ct.gov/
0 high issues
0.0%
2 medium issues
6.1%
5 low issues
15.2%
26 tests passed
78.8%
1.77 seconds
Load Time
15.10 KB
Page Size
9 Resources
Http Requests
Secure
Https Encryption
SEO
Title
The title tag is perfect.
Home - Town of Vernon
The title tag is the HTML element that specifies the title of the webpage. The title tag is displayed at the top of your browser, in the search results, as well as in the bookmarks bar.
Learn more
Google
Meta description
The meta description tag is good.
Home - Town of Vernon
The meta description is an HTML tag that provides a short and accurate summary of the webpage. The meta description is used by search engines to identify a webpage's topic and provide relevant search results.
Learn more
Google
Headings
The headings are properly set.
  1. Home
  1. Search
  2. Mobile Utility Navigation
  3. Navigation
  4. Top Bar
  5. Mobile Menu Trigger
  6. Navigation
  7. Navigation
  8. In This Section
  9. Vernon News
  10. Town of Vernon Events
  1. Welcome to the Town of Vernon's new website
  2. Welcome to the Town of Vernon's new website
  3. Government
  4. Welcome to the Town of Vernon's new website
  5. Departments & Services
  6. Welcome to the Town of Vernon's new website
  7. Points of Interest
The h tags represents the headings of the webpage. The h1 tag is the most important h tag, and describes the main topic of the page, while the rest of the tags describe the sub-topics of the webpage.
Learn more
Mozilla
Content keywords
The content has relevant keywords.
home town of vernon
The webpage's content should contain relevant keywords that can also be found in the title of the webpage.
Image keywords
All images have alt attributes set.
The alt attribute specifies an alternate text for an image, if the image cannot be displayed. The alt attribute is also useful for search engines to identify the subject of the image, and helps screen readers describe the image.
Learn more
Google
SEO friendly URL
The URL is SEO friendly.
https://www.vernon-ct.gov/
The SEO friendly URLs are URLs that contain relevant keywords with the webpage's topic, and contain no special characters besides slashes and dashes.
Learn more
Google
404 page
The website has 404 error pages.
https://www.saudiags.com/404-28d928ef38589da1d286f0d18977f411
The 404 webpage status inform the users and the search engines that a page is missing.
Learn more
Bing
Robots.txt
The webpage can be accessed by search engines.
A robots.txt file inform the search engines which links from the website can be accessed.
Learn more
Bing
Google
Noindex
The webpage does not have a noindex tag set.
The noindex tag instruct the search engines to not index the webpage.
Learn more
Bing
Google
In-page links
The number of links on the webpage is okay.
  1. Directory
  2. Search
  3. About
  4. Government
  5. Departments & Services
  6. Points of Interest
  7. ALERT Vernon
  8. Buy Local Vernon
  9. Vernon Police(opens in new window/tab)
  10. Directory
  11. Search
  12. https://www.vernon-ct.gov/fs/pages/2
  13. About
  14. Elementary Schools
  15. Secondary Schools
  16. Youth Sports
  17. Vernon News and Information
  18. American Rescue Plan Act (ARPA)
  19. Vernon's COVID-19 Response
  20. Vernon Voice magazine
  21. Social Media
  22. Buying Local is a Victory for Vernon!
  23. EMPOWER VERNON: Energy Efficiency and Money Saving Resources
  24. Government
  25. Mayor
  26. Town Council
  27. Annual Town Budget
  28. State Government
  29. Federal Government
  30. Registrars of Voters
  31. Board of Education
  32. Boards and Commissions
  33. Employee Information
  34. 2014 Six Year Road Bond
  35. Town Hall Hours
  36. Bids and RFPs
  37. Community Projects
  38. Departments & Services
  39. Board of Education
  40. Employment and Human Resources
  41. Vernon Senior Center
  42. Human Services
  43. Town Departments
  44. Services
  45. Property Cards, GIS Information and Building Records
  46. GIS Maps and Information
  47. Vernon Police Department
  48. Submit a Request
  49. Americans with Disabilities Act
  50. Points of Interest
  51. Fox Hill Tower
  52. New England Civil War Museum
  53. Places of Worship in Vernon
  54. Rails to Trails
  55. Talcottville Historic District
  56. Valley Falls Park
  57. Victorian Homes
  58. Hockanum River Linear Park Trail
  59. Main Street Bridge
  60. Walking Tour of Historic Grove Hill Cemetery
  61. Valley Falls Farm
  62. July in the Sky Fireworks Spectacular and Community Celebration
  63. ALERT Vernon
  64. Buy Local Vernon
  65. Vernon Police(opens in new window/tab)
  66. ax and Sewer Payments
  67. Legal Notices
  68. Job Openings, Human Resources
  69. Agendas and Minutes
  70. Property Cards, Building Records
  71. Bid Opportunities
  72. GIS Maps and Information
  73. Submit a Request
  74. More News
  75. A Day
  76. Book Fair
  77. B Day
  78. Picture Retake
  79. Book Fair
  80. Full Calendar
  1. Charter of the Town of Vernon(opens in new window/tab)
  2. Vernon Code of Ordinances
  3. Resume for Appointment to Board or Commission
  4. Arts Center East(opens in new window/tab)
  5. Belding Wildlife Property
  6. Strong Family Farm
  7. Talcottville Ravine(opens in new window/tab)
  8. Vernon Historical Society
  9. The Vernon Foundation
  10. The Town of Vernon's COVID-19 Response (opens in new window/tab)
  11. Read More about The Town of Vernon's COVID-19 Response (opens in new window/tab)
  12. https://resources.finalsite.net/images/v1612539985/vernonctgov/dk3jymca9t8xs5l9jgh4/BRICKORDERFORM.pdf
  13. Veteran's Memorial Walkway at Grove Hill Cemetery
  14. Read More about Veteran's Memorial Walkway at Grove Hill Cemetery
  15. https://resources.finalsite.net/images/v1612515264/vernonctgov/astyeotahii2vt352ylx/HUSKYHealthInfo5-7-2020.pdf
  16. Do you need health care? (opens in new window/tab)
  17. Read More about Do you need health care? (opens in new window/tab)
  18. https://resources.finalsite.net/images/v1612515379/vernonctgov/qv6hind5qtl7ge9lccsf/WipesCLOGPipes03-18-2020.pdf
  19. Wipes clog pipes (opens in new window/tab)
  20. Read More about Wipes clog pipes (opens in new window/tab)
  21. https://resources.finalsite.net/images/v1612515409/vernonctgov/grxj1gbqhodesggcwvb8/CardiacArrestPSA.pdf
  22. Don't wait until it's too late to call 911
  23. Read More about Don't wait until it's too late to call 911
  24. https://www.endhungerct.org/services/snap/
  25. For help with SNAP (opens in new window/tab)
  26. Read More about For help with SNAP (opens in new window/tab)
  27. Email the Webmaster
  28. Facebook(opens in new window/tab)
  29. Twitter(opens in new window/tab)
  30. YouTube(opens in new window/tab)
  31. Powered by Finalsite
The in-page links should be kept at a minimum, to avoid issues with search engines not being able to crawl additional links from the webpage.
Language
The webpage has the language declared.
en-US
The lang attribute declares the webpage's language, helping search engines identify the language in which the content is written, and browsers to offer translation suggestions.
Learn more
Mozilla
Favicon
The webpage has a favicon.
https://www.vernon-ct.gov/uploaded/favicon(29).ico
The favicon is the icon that is being displayed in the browser's tab, when the webpage is being bookmarked, and sometimes even in search engine results.
Learn more
Google
Performance
Text compression
The HTML file is compressed.
The HTML filesize is 15.10 KB.
The text compression helps speeding up the webpage's load by compressing the HTML's content.
Learn more
Gzip
Brotli
Google
Load time
The webpage loaded in 1.77 seconds.
The load time indicates the HTML's total load time, and does not include the external resources, such as images, scripts, or other resources.
HTTP requests
There are fewer than 9 HTTP requests on the webpage.
The HTTP requests represents the number of external resources present on the webpage.
Image format
The images are served in the :AVIF WebP AVIF WebP.
The images format represents the images that are not served in a next-generation file format. Images served in a next-generation format improve the webpage's load performance.
Learn more
Google
JavaScript defer
The defer attribute allows the browser to download the scripts in parallel and execute them after the webpage has been parsed, improving the webpage's load performance.
Learn more
Google
DOM size
The DOM size is optimal.
The HTML file has 814 DOM nodes.
The DOM size indicates the number of nodes the HTML webpage has.
Learn more
Google
Security
HTTPS encryption
The webpage uses HTTPS encryption.
The HTTPS encryption helps protecting the user's security and privacy.
Learn more
Google
Mixed content
There are no mixed content resources on the webpage.
The mixed content is the content that is loaded over the HTTP connection while the webpage itself was loaded over HTTPS connection.
Learn more
Mozilla
Google
Server signature
The webpage has a public server signature.
cloudflare
The server signature is the public identity of a web server which contains information that could be used to exploit known vulnerabilities.
Learn more
nginx
Apache
Unsafe cross-origin links
Plaintext email
The webpage contains plaintext emails.
Email addresses posted in public are likely to be fetched by crawlers and then collected in lists used for spam.
Miscellaneous
Structured data
The webpage has structured data.
    og:url
  1. https://www.vernon-ct.gov/
    2. og:description
  2. Home - Town of Vernon
    3. og:title
  3. Home - Town of Vernon
    4. og:type
  4. website
The structured data tags help the search engines better understand the content of the webpage, and allows them to create rich snippets in search results.
Learn more
Twitter
Schema.org
Open Graph
Bing
Google
Meta viewport
The webpage has a meta viewport tag set.
width=device-width, initial-scale=1, shrink-to-fit=no
The meta viewport tag instruct the browsers how to render the viewport of the webpage.
Learn more
Mozilla
Google
Character set
The webpage has a charset value set.
utf-8
The meta charset tag specifies the character encoding, helping the browsers to better render the characters and symbols on the webpage.
Learn more
Mozilla
Sitemap
No sitemaps found.
Sitemaps inform search engines about pages available for crawling on the website.
Learn more
Bing
Google
Social
The webpage has 3 social links.
Social media presence is becoming increasingly important as a ranking factor for search engines to validate a website's trustworthiness and authority.
Content length
The webpage has 1,294 words.
The content length represents the number of words found on the webpage. The webpage should contain a decent amount of words.
Learn more
Google
Text to HTML ratio
The text to HTML ratio is under 10%.
The text to HTML ratio is 7%.
The text to HTML ratio represents the percentage of actual text compared to the percentage of HTML code on the webpage.
Inline CSS
The webpage contains inline CSS code.
  1. display:none;visibility:hidden
  2. color:#ffffff;
  3. color:#ffffff;
The style attribute contains CSS style rules that are applied to the element. Inline CSS code unnecessarily increases the webpage's size, and can be moved in an external CSS file.
Learn more
Mozilla
Deprecated HTML
There are no deprecated HTML tags on the webpage.
The deprecated tags represents the tags that are not supported HTML5 standard anymore, and could cause the webpage to be rendered incorrectly.
Learn more
W3C

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