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SEO Audit for Sadara Chemical Company

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Centric Audit Tool
December 11, 2023

Welcome to Centric! We are a digital transformation agency, and we have been conducting an SEO analysis for Sadara Chemical Company. We have identified several key issues with the website that need attention in order to improve its SEO performance. These issues include a missing or empty meta description tag, missing image keywords, incorrect image formats, javascript resources without the defer attribute, absence of structured data tags, non-SEO friendly URL, lack of a favicon, missing charset declaration, no sitemaps found, presence of a public server signature, unsafe cross-origin links, and inline CSS code. It is essential to address these issues to enhance the website's visibility and ranking on search engines. Let us dive deeper into these concerns and explore how they can be resolved.

Overview
79 weeks ago
66
100
Home
https://www.sadara.com/
3 high issues
9.1%
6 medium issues
18.2%
3 low issues
9.1%
21 tests passed
63.6%
0.63 seconds
Load Time
9.23 KB
Page Size
42 Resources
Http Requests
Secure
Https Encryption
SEO
Title
The title tag is perfect.
Home
The title tag is the HTML element that specifies the title of the webpage. The title tag is displayed at the top of your browser, in the search results, as well as in the bookmarks bar.
Learn more
Google
Meta description
The meta description tag is missing or empty.
The meta description is an HTML tag that provides a short and accurate summary of the webpage. The meta description is used by search engines to identify a webpage's topic and provide relevant search results.
Learn more
Google
Headings
The headings are properly set.
  1. Creating Value through Chemistry
  1. WHO WE ARE
  2. OUR PRODUCTS
  3. Terms of Use
  2. SADARA CAREERS
The h tags represents the headings of the webpage. The h1 tag is the most important h tag, and describes the main topic of the page, while the rest of the tags describe the sub-topics of the webpage.
Learn more
Mozilla
Content keywords
The content has relevant keywords.
home
The webpage's content should contain relevant keywords that can also be found in the title of the webpage.
Image keywords
The alt attribute specifies an alternate text for an image, if the image cannot be displayed. The alt attribute is also useful for search engines to identify the subject of the image, and helps screen readers describe the image.
Learn more
Google
SEO friendly URL
The URL does not contain any relevant keywords.
https://www.sadara.com/
The SEO friendly URLs are URLs that contain relevant keywords with the webpage's topic, and contain no special characters besides slashes and dashes.
Learn more
Google
404 page
The website has 404 error pages.
https://www.saudiags.com/404-28d928ef38589da1d286f0d18977f411
The 404 webpage status inform the users and the search engines that a page is missing.
Learn more
Bing
Robots.txt
The webpage can be accessed by search engines.
A robots.txt file inform the search engines which links from the website can be accessed.
Learn more
Bing
Google
Noindex
The webpage does not have a noindex tag set.
The noindex tag instruct the search engines to not index the webpage.
Learn more
Bing
Google
In-page links
The number of links on the webpage is okay.
The in-page links should be kept at a minimum, to avoid issues with search engines not being able to crawl additional links from the webpage.
Language
The webpage has the language declared.
en
The lang attribute declares the webpage's language, helping search engines identify the language in which the content is written, and browsers to offer translation suggestions.
Learn more
Mozilla
Favicon
The webpage does not have a favicon.
The favicon is the icon that is being displayed in the browser's tab, when the webpage is being bookmarked, and sometimes even in search engine results.
Learn more
Google
Performance
Text compression
The HTML file is compressed.
The HTML filesize is 9.23 KB.
The text compression helps speeding up the webpage's load by compressing the HTML's content.
Learn more
Gzip
Brotli
Google
Load time
The webpage loaded in 0.63 seconds.
The load time indicates the HTML's total load time, and does not include the external resources, such as images, scripts, or other resources.
HTTP requests
There are fewer than 42 HTTP requests on the webpage.
The HTTP requests represents the number of external resources present on the webpage.
Image format
There are 12 images that are not using the AVIF WebP format.
The images format represents the images that are not served in a next-generation file format. Images served in a next-generation format improve the webpage's load performance.
Learn more
Google
JavaScript defer
There are 19 javascript resources without the defer attribute.
The defer attribute allows the browser to download the scripts in parallel and execute them after the webpage has been parsed, improving the webpage's load performance.
Learn more
Google
DOM size
The DOM size is optimal.
The HTML file has 258 DOM nodes.
The DOM size indicates the number of nodes the HTML webpage has.
Learn more
Google
Security
HTTPS encryption
The webpage uses HTTPS encryption.
The HTTPS encryption helps protecting the user's security and privacy.
Learn more
Google
Mixed content
There are no mixed content resources on the webpage.
The mixed content is the content that is loaded over the HTTP connection while the webpage itself was loaded over HTTPS connection.
Learn more
Mozilla
Google
Server signature
The webpage has a public server signature.
Sadara
The server signature is the public identity of a web server which contains information that could be used to exploit known vulnerabilities.
Learn more
nginx
Apache
Unsafe cross-origin links
Plaintext email
The webpage does not contain any plaintext emails.
Email addresses posted in public are likely to be fetched by crawlers and then collected in lists used for spam.
Miscellaneous
Structured data
There are no structured data tags on the webpage.
The structured data tags help the search engines better understand the content of the webpage, and allows them to create rich snippets in search results.
Learn more
Twitter
Schema.org
Open Graph
Bing
Google
Meta viewport
The webpage has a meta viewport tag set.
width=device-width, initial-scale=1
The meta viewport tag instruct the browsers how to render the viewport of the webpage.
Learn more
Mozilla
Google
Character set
The webpage does not have a charset declared.
The meta charset tag specifies the character encoding, helping the browsers to better render the characters and symbols on the webpage.
Learn more
Mozilla
Sitemap
No sitemaps found.
Sitemaps inform search engines about pages available for crawling on the website.
Learn more
Bing
Google
Social
The webpage has 5 social links.
Social media presence is becoming increasingly important as a ranking factor for search engines to validate a website's trustworthiness and authority.
Content length
The webpage has 1,150 words.
The content length represents the number of words found on the webpage. The webpage should contain a decent amount of words.
Learn more
Google
Text to HTML ratio
The text to HTML ratio is :23%.
The text to HTML ratio represents the percentage of actual text compared to the percentage of HTML code on the webpage.
Inline CSS
The webpage contains inline CSS code.
  1. display:none;
  2. display:none;visibility:hidden
  3. list-style-type:none
  4. padding-right:0px
  5. padding-left:0px
  6. padding-right:0px
  7. padding-left:0px
  8. background-color: white; background-image: url(/-/media/Images/Sadara/new_menu.ashx?mh=185&mw=240); min-width: 240px; top:69px;
  9. background-color: white; background-image: url(/-/media/Images/Sadara/new_menu.ashx?mh=185&mw=240); min-width: 240px; top:69px;
  10. background-color: white; background-image: url(/-/media/Images/Sadara/new_menu.ashx?mh=185&mw=240); min-width: 240px; top:69px;
  11. background-color:transparent;box-shadow:none;border:none;
  12. color:black;
  13. float:right;top:-35px
  14. background-color:white;box-shadow:none;border:none;
  15. color: #000000; background: url('/-/media/Images/Sadara/Optimized/Sadara Home Page Banner.ashx?h=3334&la=en&w=8001') no-repeat;
  16. background-color: rgba(247, 250, 250, 0.4);
  17. padding:1%;border:3px solid black
  18. color: #f2e8e1; background: url('/-/media/Images/Sadara/Optimized/HomeDesktop.ashx?h=1531&la=en&w=2450') no-repeat;
  19. margin:0 auto; text-align:center;
  20. vertical-align: middle;
  21. align-items: center !important; width: 250px; margin: 0 auto; position: relative; left: 75px;
  22. display:none
  23. display:none
  24. display:none
  25. display:none
  26. display:none
  27. vertical-align: middle;
  28. color: #18a496 !important;font-size: 17px !important;font-family:FrutigerLTStdRegular !important;font-weight:400 !important;text-decoration:underline !important;margin-left:5px;
  29. bottom: 0px;display:none;
The style attribute contains CSS style rules that are applied to the element. Inline CSS code unnecessarily increases the webpage's size, and can be moved in an external CSS file.
Learn more
Mozilla
Deprecated HTML
There are no deprecated HTML tags on the webpage.
The deprecated tags represents the tags that are not supported HTML5 standard anymore, and could cause the webpage to be rendered incorrectly.
Learn more
W3C

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