Digital Transformation and Marketing Agency

SEO Audit for Perpetual Group

Centric Audit Tool

November 16, 2023

Perpetual is a full-service advertising agency based in Riyadh, specializing in branding, marketing, digital marketing, logo design, and web design. With a team of experts dedicated to helping businesses succeed in the digital world, Perpetual offers a wide range of services to enhance brand visibility and drive customer engagement. However, during our SEO analysis, we have identified several key issues that may be hindering your online presence and search engine rankings. It is crucial to address these issues to ensure that your website is optimized for search engines and maximizes its potential to attract and retain customers.

Overview

100

Branding & Marketing Agency In Saudi Arabia - Advertising Agency In Riyadh

Perpetual – A full-service Advertising agency based in Riyadh that specializes in Branding, Marketing, digital marketing, logo & web design. Call us now at (+966) 114520300.

https://perpetualgroup.com/

4 high issues

12.1%

4 medium issues

12.1%

4 low issues

12.1%

21 tests passed

63.6%

Load Time

Page Size

74 Resources

Http Requests

Https Encryption

SEO

Title

The title tag is the HTML element that specifies the title of the webpage. The title tag is displayed at the top of your browser, in the search results, as well as in the bookmarks bar.

Learn more

Google

Meta description

The meta description tag is good.

Perpetual – A full-service Advertising agency based in Riyadh that specializes in Branding, Marketing, digital marketing, logo & web design. Call us now at (+966) 114520300.

The meta description is an HTML tag that provides a short and accurate summary of the webpage. The meta description is used by search engines to identify a webpage's topic and provide relevant search results.

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Google

Headings

Only one h1 tag should be present on the webpage.

ELEVATION USING MEDIA &
To empower brands on the planet

Saudi Arabia
Bahrain

MARKETING PSYCHOLOGY
to connect with people.
Al Hilal
Adiba
Technique Real Estate
AlTanfeethi
Dr.’s Lounge
Al Jouf Cement
Mama Noura
Menhaj Music Institute
Wataniya Finance
BOSE
Saudi Olympic & Paralympic Committee
Saudi Cup
Jockey Club of Saudi Arabia
Equestrian Authority
Shrimp Daddy
OUR VISION
is to help you reach yours

Ahmed Al Massari

The h tags represents the headings of the webpage. The h1 tag is the most important h tag, and describes the main topic of the page, while the rest of the tags describe the sub-topics of the webpage.

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Mozilla

Content keywords

The content has relevant keywords.

branding marketing agency in saudi arabia advertising agency in riyadh

The webpage's content should contain relevant keywords that can also be found in the title of the webpage.

Image keywords

There are :26 images with missing alt attributes.

Images

The alt attribute specifies an alternate text for an image, if the image cannot be displayed. The alt attribute is also useful for search engines to identify the subject of the image, and helps screen readers describe the image.

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Google

SEO friendly URL

The URL does not contain any relevant keywords.

https://perpetualgroup.com/

The SEO friendly URLs are URLs that contain relevant keywords with the webpage's topic, and contain no special characters besides slashes and dashes.

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Google

404 page

The website has 404 error pages.

https://www.su.edu.om/404-8bafa088ed25666b6dc290874a6f7e13

The 404 webpage status inform the users and the search engines that a page is missing.

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Bing

Robots.txt

The webpage can be accessed by search engines.

A robots.txt file inform the search engines which links from the website can be accessed.

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Bing

Google

Noindex

The webpage does not have a noindex tag set.

The noindex tag instruct the search engines to not index the webpage.

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Bing

Google

In-page links

The number of links on the webpage is okay.

Externals

Internals

The in-page links should be kept at a minimum, to avoid issues with search engines not being able to crawl additional links from the webpage.

Language

The webpage has the language declared.

en-US

The lang attribute declares the webpage's language, helping search engines identify the language in which the content is written, and browsers to offer translation suggestions.

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Mozilla

Favicon

The webpage has a favicon.

https://perpetualgroup.com/wp-content/uploads/2023/09/fav-icon.png

The favicon is the icon that is being displayed in the browser's tab, when the webpage is being bookmarked, and sometimes even in search engine results.

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Google

Performance

Text compression

The HTML file is compressed.

The HTML filesize is 61.20 KB.

The text compression helps speeding up the webpage's load by compressing the HTML's content.

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Gzip

Brotli

Google

Load time

The webpage loaded in 0.97 seconds.

The load time indicates the HTML's total load time, and does not include the external resources, such as images, scripts, or other resources.

HTTP requests

The webpage makes more than 50 HTTP requests.

https://www.googletagmanager.com/ns.html?id=GTM-TS3PLG9

The HTTP requests represents the number of external resources present on the webpage.

Image format

There are 28 images that are not using the AVIF WebP format.

Images

The images format represents the images that are not served in a next-generation file format. Images served in a next-generation format improve the webpage's load performance.

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Google

JavaScript defer

There are 5 javascript resources without the defer attribute.

JavaScripts

The defer attribute allows the browser to download the scripts in parallel and execute them after the webpage has been parsed, improving the webpage's load performance.

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Google

DOM size

The DOM size is optimal.

The HTML file has 954 DOM nodes.

The DOM size indicates the number of nodes the HTML webpage has.

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Google

Security

HTTPS encryption

The webpage uses HTTPS encryption.

The HTTPS encryption helps protecting the user's security and privacy.

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Google

Mixed content

There are no mixed content resources on the webpage.

The mixed content is the content that is loaded over the HTTP connection while the webpage itself was loaded over HTTPS connection.

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Mozilla

Google

Server signature

The webpage has a public server signature.

Apache

The server signature is the public identity of a web server which contains information that could be used to exploit known vulnerabilities.

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nginx

Apache

Unsafe cross-origin links

The webpage has 5 unsafe cross-origin links.

Links

5 5

The unsafe cross-origin links indicates the external links that open in a new tab which can expose your website to performance and security issues.

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Google

Plaintext email

The webpage contains plaintext emails.

Emails

Email addresses posted in public are likely to be fetched by crawlers and then collected in lists used for spam.

Miscellaneous

Structured data

The webpage has structured data.

Open Graph

og:locale

en_US

og:type

website

og:title

Branding & Marketing Agency In Saudi Arabia - Advertising Agency In Riyadh

og:description

Perpetual – A full-service Advertising agency based in Riyadh that specializes in Branding, Marketing, digital marketing, logo & web design. Call us now at (+966) 114520300.

og:url

https://perpetualgroup.com/

og:site_name

Branding Agency | Creative Agency | Branding Agency in Saudi Arabia | Web Design Agency

og:image

https://perpetualgroup.com/wp-content/uploads/2022/04/pg-logo-icon.png

og:image:width

og:image:height

og:image:type

image/png

Twitter

twitter:card

summary_large_image

twitter:site

@perpetualtc

Schema.org

@context

https://schema.org

@graph

@type
WebPage

@id

https://perpetualgroup.com/

url

https://perpetualgroup.com/

name

Branding & Marketing Agency In Saudi Arabia - Advertising Agency In Riyadh

isPartOf

@id
https://perpetualgroup.com/ar/#website

about

@id
https://perpetualgroup.com/ar/#organization

datePublished

2023-03-24T08:32:55+00:00

dateModified

2023-10-22T05:13:02+00:00

description

Perpetual – A full-service Advertising agency based in Riyadh that specializes in Branding, Marketing, digital marketing, logo & web design. Call us now at (+966) 114520300.

breadcrumb

@id
https://perpetualgroup.com/#breadcrumb

inLanguage

en-US

potentialAction

0
@type
ReadAction

target

0
https://perpetualgroup.com/

@type
BreadcrumbList

@id

https://perpetualgroup.com/#breadcrumb

itemListElement

0
@type
ListItem

position

name

Home

@type
WebSite

@id

https://perpetualgroup.com/ar/#website

url

https://perpetualgroup.com/ar/

name

Branding Agency | Creative Agency | Branding Agency in Saudi Arabia | Web Design Agency

description

publisher

@id
https://perpetualgroup.com/ar/#organization

potentialAction

0
@type
SearchAction

target

@type
EntryPoint

urlTemplate

https://perpetualgroup.com/ar/?s={search_term_string}

query-input

required name=search_term_string

inLanguage

en-US

@type
Organization

@id

https://perpetualgroup.com/ar/#organization

name

^PERPETUAL GROUP

url

https://perpetualgroup.com/ar/

logo

@type
ImageObject

inLanguage

en-US

@id

https://perpetualgroup.com/ar/#/schema/logo/image/

url

https://perpetualgroup.com/wp-content/uploads/2022/04/logo2.png

contentUrl

https://perpetualgroup.com/wp-content/uploads/2022/04/logo2.png

width

height

caption

^PERPETUAL GROUP

image

@id
https://perpetualgroup.com/ar/#/schema/logo/image/

sameAs

0
https://en-gb.facebook.com/pg/pss377/posts/

https://twitter.com/perpetualtc

The structured data tags help the search engines better understand the content of the webpage, and allows them to create rich snippets in search results.

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Twitter

Schema.org

Open Graph

Bing

Google

Meta viewport

The webpage has a meta viewport tag set.

width=device-width, initial-scale=1, minimum-scale=1, maximum-scale=1

The meta viewport tag instruct the browsers how to render the viewport of the webpage.

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Mozilla

Google

Character set

The webpage has a charset value set.

UTF-8

The meta charset tag specifies the character encoding, helping the browsers to better render the characters and symbols on the webpage.

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Mozilla

Sitemap

No sitemaps found.

Sitemaps inform search engines about pages available for crawling on the website.

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Bing

Google

Social

The webpage has 6 social links.

Instagram

Twitter

Social media presence is becoming increasingly important as a ranking factor for search engines to validate a website's trustworthiness and authority.

Content length

The webpage has 10,636 words.

The content length represents the number of words found on the webpage. The webpage should contain a decent amount of words.

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Google

Text to HTML ratio

The text to HTML ratio is :15%.

The text to HTML ratio represents the percentage of actual text compared to the percentage of HTML code on the webpage.

Inline CSS

The webpage contains inline CSS code.

Attributes

display:none;visibility:hidden
top:0px !important;
visibility:hidden;background:transparent;padding:0;margin:0px auto;margin-top:0;margin-bottom:0;background-image:url(https://perpetualgroup.com/wp-content/uploads/2023/03/pg-banner-01.jpg);background-repeat:no-repeat;background-size:cover;background-position:center center;
overflow: hidden; position: absolute;
position: absolute;
z-index:5;font-family:'Bebas Neue';
border-color:#00a7e6;
border-color:#00a7e6;
top:-120px;
border-color:#00a7e6;
border-color:#00a7e6;
display:none;

The style attribute contains CSS style rules that are applied to the element. Inline CSS code unnecessarily increases the webpage's size, and can be moved in an external CSS file.

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Mozilla

Deprecated HTML

There are no deprecated HTML tags on the webpage.

The deprecated tags represents the tags that are not supported HTML5 standard anymore, and could cause the webpage to be rendered incorrectly.

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W3C

Centric Audit Tool

November 16, 2023

Our Services

Our industries

Get more insights, contact us:

Creative Services

Web Design & Development

Design Services

Digital Transformation Services

Search Engine Optimization

SharePoint Consulting

Digital Marketing

B2B Marketing Services

Applicant Tracking Platform

Sharepoint Intranet

LiProspect

Oil, Gas and Renewables

Automotive Industry

Food and Beverage

Real Estate

Travel and Tourism

Non-Profits

Media and Entertainment

Technology

Luxury Brands

Banking and Finance

Insights

News

Centric Audit Tool

November 16, 2023

Our Services

Our industries

Get more insights, contact us: