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2023 John Doe
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2023 John Doe
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2023 John Doe
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SEO Audit for OHI Leo Burnett

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Centric Audit Tool
November 16, 2023

OHI Leo Burnett is a full-service communications agency operating in Oman since 1976. With a rich history and expertise in Branding, Advertising, Radio, PR, and Digital, they have established themselves as one of the top players in the industry. Their portfolio of services covers a wide range of disciplines, allowing them to deliver powerful messages across various media platforms. However, our SEO analysis has identified some key issues that need to be addressed to enhance their online presence and improve their search engine rankings.

Overview
86 weeks ago
71
100
OHI Leo Burnett
OHI Leo Burnett is a full-service communications agency operating in Oman since 1976. Probably the oldest, and arguably at the top of its game. Our portfolio of services includes Branding, Advertising, Radio, PR and Digital at the core. Peripherally, we can do what it takes to deliver a powerful message across any media. We have a planning team across all these disciplines; a creative team engaged in creating ideas that work across all relevant media; an account management team that drives operations, a studio team that supports execution, and a production team that ensures delivery.We have one desired outcome: To make brands popular.Few of our Services include:Advertising, Brand building, Communications, Branding, Creative Services, Printing services, Designing service, Logo design, Brochure designing, Annual Report designing, Book designing, PR agencies, IPO Marketing, IPO Advertising, Financial Services Marketing, Events marketing, PR agency, Advertising consultants, Digital designing, Website designing
SEO
Title
The title tag is perfect.
OHI Leo Burnett
The title tag is the HTML element that specifies the title of the webpage. The title tag is displayed at the top of your browser, in the search results, as well as in the bookmarks bar.
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Meta description
The meta description tag is good.
OHI Leo Burnett is a full-service communications agency operating in Oman since 1976. Probably the oldest, and arguably at the top of its game. Our portfolio of services includes Branding, Advertising, Radio, PR and Digital at the core. Peripherally, we can do what it takes to deliver a powerful message across any media. We have a planning team across all these disciplines; a creative team engaged in creating ideas that work across all relevant media; an account management team that drives operations, a studio team that supports execution, and a production team that ensures delivery.We have one desired outcome: To make brands popular.Few of our Services include:Advertising, Brand building, Communications, Branding, Creative Services, Printing services, Designing service, Logo design, Brochure designing, Annual Report designing, Book designing, PR agencies, IPO Marketing, IPO Advertising, Financial Services Marketing, Events marketing, PR agency, Advertising consultants, Digital designing, Website designing
The meta description is an HTML tag that provides a short and accurate summary of the webpage. The meta description is used by search engines to identify a webpage's topic and provide relevant search results.
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Headings
Only one h1 tag should be present on the webpage.
  1. ohileoburnett
  2. ohi leoburnett
  1. ohileoburnett
  2. ohi leoburnett
The h tags represents the headings of the webpage. The h1 tag is the most important h tag, and describes the main topic of the page, while the rest of the tags describe the sub-topics of the webpage.
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Content keywords
The content has relevant keywords.
ohi leo burnett
The webpage's content should contain relevant keywords that can also be found in the title of the webpage.
The alt attribute specifies an alternate text for an image, if the image cannot be displayed. The alt attribute is also useful for search engines to identify the subject of the image, and helps screen readers describe the image.
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SEO friendly URL
The URL is SEO friendly.
http://www.ohileoburnett.com/
The SEO friendly URLs are URLs that contain relevant keywords with the webpage's topic, and contain no special characters besides slashes and dashes.
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404 page
The 404 webpage status inform the users and the search engines that a page is missing.
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Robots.txt
The webpage can be accessed by search engines.
A robots.txt file inform the search engines which links from the website can be accessed.
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Noindex
The webpage does not have a noindex tag set.
The noindex tag instruct the search engines to not index the webpage.
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Language
The webpage has the language declared.
en-US
The lang attribute declares the webpage's language, helping search engines identify the language in which the content is written, and browsers to offer translation suggestions.
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The favicon is the icon that is being displayed in the browser's tab, when the webpage is being bookmarked, and sometimes even in search engine results.
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Performance
Text compression
The HTML file is compressed.
The HTML filesize is 6.82 KB.
The text compression helps speeding up the webpage's load by compressing the HTML's content.
Load time
The webpage loaded in 0.63 seconds.
The load time indicates the HTML's total load time, and does not include the external resources, such as images, scripts, or other resources.
HTTP requests
There are fewer than 35 HTTP requests on the webpage.
The HTTP requests represents the number of external resources present on the webpage.
The images format represents the images that are not served in a next-generation file format. Images served in a next-generation format improve the webpage's load performance.
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The defer attribute allows the browser to download the scripts in parallel and execute them after the webpage has been parsed, improving the webpage's load performance.
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DOM size
The DOM size is optimal.
The HTML file has 461 DOM nodes.
The DOM size indicates the number of nodes the HTML webpage has.
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Security
HTTPS encryption
The webpage does not use HTTPS encryption.
The HTTPS encryption helps protecting the user's security and privacy.
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Mixed content
There are no mixed content resources on the webpage.
The mixed content is the content that is loaded over the HTTP connection while the webpage itself was loaded over HTTPS connection.
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Server signature
The webpage has a public server signature.
Apache
The server signature is the public identity of a web server which contains information that could be used to exploit known vulnerabilities.
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Unsafe cross-origin links
The webpage has 1 unsafe cross-origin links.
Plaintext email
The webpage does not contain any plaintext emails.
Email addresses posted in public are likely to be fetched by crawlers and then collected in lists used for spam.
Miscellaneous
Structured data
The webpage has structured data.
    og:site_name
  1. OHI Leo Burnett
  2. og:url
  3. http://www.ohileoburnett.com/
  4. og:title
  5. OHI Leo Burnett
  6. og:type
  7. website
    twitter:card
  1. summary
  2. twitter:url
  3. http://www.ohileoburnett.com/latest
  4. twitter:title
  5. OHI Leo Burnett
The structured data tags help the search engines better understand the content of the webpage, and allows them to create rich snippets in search results.
Meta viewport
The webpage has a meta viewport tag set.
width=device-width, initial-scale=1
The meta viewport tag instruct the browsers how to render the viewport of the webpage.
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Character set
The webpage does not have a charset declared.
The meta charset tag specifies the character encoding, helping the browsers to better render the characters and symbols on the webpage.
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Sitemap
No sitemaps found.
Sitemaps inform search engines about pages available for crawling on the website.
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Social
The webpage does not contain any social links.
Social media presence is becoming increasingly important as a ranking factor for search engines to validate a website's trustworthiness and authority.
Content length
The webpage has 525 words.
The content length represents the number of words found on the webpage. The webpage should contain a decent amount of words.
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Text to HTML ratio
The text to HTML ratio is under 10%.
The text to HTML ratio is 9%.
The text to HTML ratio represents the percentage of actual text compared to the percentage of HTML code on the webpage.
Inline CSS
The webpage contains inline CSS code.
  1. display:none
  2. color:#fff;text-decoration:none;text-transform:uppercase;
The style attribute contains CSS style rules that are applied to the element. Inline CSS code unnecessarily increases the webpage's size, and can be moved in an external CSS file.
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Deprecated HTML
There are no deprecated HTML tags on the webpage.
The deprecated tags represents the tags that are not supported HTML5 standard anymore, and could cause the webpage to be rendered incorrectly.
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