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SEO Audit for Hamad International Airport

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Centric Audit Tool
11/12/2023

Welcome to Centric! We are a digital transformation agency and we have recently conducted an SEO analysis of your website, Hamad International Airport. Our analysis has identified several key issues that need attention in order to improve your website's SEO performance. These issues include a missing or empty meta description tag, problems with headings, missing image keywords, incorrect image formats, slow page loading speed, javascript resources without the defer attribute, uncompressed HTML file, absence of structured data tags, low text to HTML ratio, absence of sitemaps, unsafe cross-origin links, plaintext emails, and inline CSS code. It is crucial to address these issues to enhance your website's visibility and ranking in search engine results.

Overview
77 weeks ago
66
100
Best Airport | Hamad International Airport
https://www.dohahamadairport.com/
4 high issues
12.1%
4 medium issues
12.1%
5 low issues
15.2%
20 tests passed
60.6%
5.21 seconds
Load Time
23.86 KB
Page Size
26 Resources
Http Requests
Secure
Https Encryption
SEO
Title
The title tag is perfect.
Best Airport | Hamad International Airport
The title tag is the HTML element that specifies the title of the webpage. The title tag is displayed at the top of your browser, in the search results, as well as in the bookmarks bar.
Learn more
Google
Meta description
The meta description tag is missing or empty.
The meta description is an HTML tag that provides a short and accurate summary of the webpage. The meta description is used by search engines to identify a webpage's topic and provide relevant search results.
Learn more
Google
Headings
There is no h1 tag on the webpage.
  1. Secondary Menu
  2. Main navigation
  3. EXPERIENCES
  4. Hamad International Airport is a candidate for the World’s Best Airport at the Skytrax World Airport Awards 2024
  5. AIRPORT GUIDE
  6. PRESS RELEASES
  7. Contact Us
  8. More Info
  9. Connect with Us
  10. @HIAQatar Tweets
The h tags represents the headings of the webpage. The h1 tag is the most important h tag, and describes the main topic of the page, while the rest of the tags describe the sub-topics of the webpage.
Learn more
Mozilla
Content keywords
The content has relevant keywords.
best airport hamad international airport
The webpage's content should contain relevant keywords that can also be found in the title of the webpage.
Image keywords
The alt attribute specifies an alternate text for an image, if the image cannot be displayed. The alt attribute is also useful for search engines to identify the subject of the image, and helps screen readers describe the image.
Learn more
Google
SEO friendly URL
The URL is SEO friendly.
https://www.dohahamadairport.com/
The SEO friendly URLs are URLs that contain relevant keywords with the webpage's topic, and contain no special characters besides slashes and dashes.
Learn more
Google
404 page
The website has 404 error pages.
https://www.saudiags.com/404-28d928ef38589da1d286f0d18977f411
The 404 webpage status inform the users and the search engines that a page is missing.
Learn more
Bing
Robots.txt
The webpage can be accessed by search engines.
A robots.txt file inform the search engines which links from the website can be accessed.
Learn more
Bing
Google
Noindex
The webpage does not have a noindex tag set.
The noindex tag instruct the search engines to not index the webpage.
Learn more
Bing
Google
In-page links
The number of links on the webpage is okay.
  1. English
  2. العربية
  3. Alerts
  4. HOLIDAY SEASON TRAVEL ADVISORY
  5. https://www.dohahamadairport.com/
  6. Flight Status
  7. Cargo
  8. Airport Guide
  9. At The Airport
  10. Visas & Immigration
  11. Security & Customs
  12. Transfers
  13. Check In Info
  14. Baggage Claim
  15. Maps
  16. Traveler Guide
  17. Premium Travelers
  18. Special Assistance
  19. Unaccompanied Minor
  20. Al Maha Services
  21. Traveling with Animals
  22. Travel Alerts
  23. To/From The Airport
  24. Cars & Rentals
  25. Limousines
  26. Taxi
  27. Parking
  28. Bus
  29. Metro
  30. Facilities & Services
  31. Facilities
  32. Prayer Rooms
  33. Hotel Desks
  34. Connectivity
  35. Children & Infants
  36. Medical & Emergencies
  37. Meet & Greet Services
  38. Lost Property
  39. Experiences
  40. Shop
  41. Dine
  42. Relax
  43. Contact
  44. Corporate
  45. Airport Advertising
  46. Airline Development
  47. Press Releases
  48. A world-class Shopping Experience
  49. A taste of Everything for Everyone
  50. Haven of Hospitality and Rejuvenation
  51. Where to go, what to expect and how to make your journey even smoother
  52. Useful Information for Premium Passengers & Those with Extra Needs
  53. Finding taxis, buses, car rentals, parking and more
  54. Everything you need to make your journey more comfortable
  55. Find the Latest News
  56. Hamad International Airport Forecasts Significant Daily Increase in Passengers as it Gears up for the Holiday Season
  57. Hamad International Airport Marks One Year Since the Opening of “ORCHARD”
  58. Hamad International Airport Collaborates with Cisco to propel Digital Transformation Initiatives
  59. Hamad International Airport Receives ISO 14001 Environmental Management Systems Certification Extension by BSI
  60. Hamad International Airport Expands Connectivity to China with Xiamen Airlines
  61. Hamad International Airport Reports 26.84% increase in Passenger Traffic During the Third Quarter of 2023
  62. Corporate
  63. Privacy Notice
  64. Contacts
The in-page links should be kept at a minimum, to avoid issues with search engines not being able to crawl additional links from the webpage.
Language
The webpage has the language declared.
en
The lang attribute declares the webpage's language, helping search engines identify the language in which the content is written, and browsers to offer translation suggestions.
Learn more
Mozilla
Favicon
The webpage has a favicon.
https://www.dohahamadairport.com/sites/default/files/favicon.ico
The favicon is the icon that is being displayed in the browser's tab, when the webpage is being bookmarked, and sometimes even in search engine results.
Learn more
Google
Performance
Text compression
The HTML file is not compressed.
The HTML filesize is 23.86 KB.
The text compression helps speeding up the webpage's load by compressing the HTML's content.
Learn more
Gzip
Brotli
Google
Load time
The webpage load should be under 2.00 seconds.
The webpage loaded in 5.21 seconds.
The load time indicates the HTML's total load time, and does not include the external resources, such as images, scripts, or other resources.
HTTP requests
There are fewer than 26 HTTP requests on the webpage.
The HTTP requests represents the number of external resources present on the webpage.
Image format
There are 20 images that are not using the AVIF WebP format.
  1. https://www.dohahamadairport.com/sites/default/files/styles/basic_icons/public/default_images/close.png?itok=tM3riSXu
  2. https://www.dohahamadairport.com/sites/default/files/hia-expo-website-logo.png
  3. https://www.dohahamadairport.com/sites/default/files/frontpage-banners/home-banner-top-shaded.jpg
  4. https://www.dohahamadairport.com//sites/default/files/gbb-uploads/Shop_Tile-g08dij.png
  5. https://www.dohahamadairport.com//sites/default/files/gbb-uploads/Dine_Tile-p0omtm.png
  6. https://www.dohahamadairport.com//sites/default/files/gbb-uploads/Facilities_Tile-rz7krk.png
  7. https://www.dohahamadairport.com//sites/default/files/gbb-uploads/main_at_the_airport-clmlp7.jpg
  8. https://www.dohahamadairport.com//sites/default/files/gbb-uploads/main_Traveller_Guides-lwrktl.jpg
  9. https://www.dohahamadairport.com//sites/default/files/gbb-uploads/main_To_from-the-airport-pug388.jpg
  10. https://www.dohahamadairport.com//sites/default/files/gbb-uploads/main-Facilities-&-Services-m6ho3d.jpg
  11. https://www.dohahamadairport.com/sites/default/files/styles/medium/public/news/HIA_Exterior.jpg?itok=VNnM0Ahe
  12. https://www.dohahamadairport.com/sites/default/files/styles/medium/public/news/HIA%20ORCHARD.JPG?itok=yafq4jnn
  13. https://www.dohahamadairport.com/sites/default/files/styles/medium/public/news/Hamad%20International%20Airport_7.jpg?itok=D_w6X0or
  14. https://www.dohahamadairport.com/sites/default/files/styles/medium/public/news/Hamad%20International%20Airport%20-%20External%20Overview.jpg?itok=7j2u7t1Q
  15. https://www.dohahamadairport.com/sites/default/files/styles/medium/public/news/Xiamen%20Aircraft%20at%20HIA.jpg?itok=xfNBGsXh
  16. https://www.dohahamadairport.com/sites/default/files/styles/medium/public/news/DSC02027%20copy.jpg?itok=T9NyK5An
  17. https://www.facebook.com/tr?id=1744928835966459&ev=PageView&noscript=1
  18. https://px.ads.linkedin.com/collect/?pid=5672081&fmt=gif
  19. https://www.dohahamadairport.com/sites/default/files/image-library/twitterxlogo.png
  20. https://www.dohahamadairport.com/sites/default/files/image-library/tiktoklogo.png
The images format represents the images that are not served in a next-generation file format. Images served in a next-generation format improve the webpage's load performance.
Learn more
Google
JavaScript defer
The defer attribute allows the browser to download the scripts in parallel and execute them after the webpage has been parsed, improving the webpage's load performance.
Learn more
Google
DOM size
The DOM size is optimal.
The HTML file has 601 DOM nodes.
The DOM size indicates the number of nodes the HTML webpage has.
Learn more
Google
Security
HTTPS encryption
The webpage uses HTTPS encryption.
The HTTPS encryption helps protecting the user's security and privacy.
Learn more
Google
Mixed content
There are no mixed content resources on the webpage.
The mixed content is the content that is loaded over the HTTP connection while the webpage itself was loaded over HTTPS connection.
Learn more
Mozilla
Google
Server signature
The webpage does not have a public server signature.
The server signature is the public identity of a web server which contains information that could be used to exploit known vulnerabilities.
Learn more
nginx
Apache
Unsafe cross-origin links
Plaintext email
The webpage contains plaintext emails.
Email addresses posted in public are likely to be fetched by crawlers and then collected in lists used for spam.
Miscellaneous
Structured data
There are no structured data tags on the webpage.
The structured data tags help the search engines better understand the content of the webpage, and allows them to create rich snippets in search results.
Learn more
Twitter
Schema.org
Open Graph
Bing
Google
Meta viewport
The webpage has a meta viewport tag set.
width=device-width, initial-scale=1.0
The meta viewport tag instruct the browsers how to render the viewport of the webpage.
Learn more
Mozilla
Google
Character set
The webpage has a charset value set.
utf-8
The meta charset tag specifies the character encoding, helping the browsers to better render the characters and symbols on the webpage.
Learn more
Mozilla
Sitemap
No sitemaps found.
Sitemaps inform search engines about pages available for crawling on the website.
Learn more
Bing
Google
Social
The webpage has 6 social links.
Social media presence is becoming increasingly important as a ranking factor for search engines to validate a website's trustworthiness and authority.
Content length
The webpage has 890 words.
The content length represents the number of words found on the webpage. The webpage should contain a decent amount of words.
Learn more
Google
Text to HTML ratio
The text to HTML ratio is under 10%.
The text to HTML ratio is 8%.
The text to HTML ratio represents the percentage of actual text compared to the percentage of HTML code on the webpage.
Inline CSS
The webpage contains inline CSS code.
  1. display:none;visibility:hidden
  2. height:750px
  3. background-color:#f2f2f2
  4. background-repeat: no-repeat;background-position:center top;
  5. background-color:#f5f5f5
  6. background-repeat: no-repeat;background-position:center top;
  7. background-color:#f5f5f5
  8. cursor:pointer;
  9. cursor: pointer;
  10. cursor:pointer;
  11. cursor:pointer;
  12. background-repeat: no-repeat;background-position:center top;
  13. padding-top:30px; background-color:#f5f5f5; background-image:url('/sites/default/files/gbb-uploads/Long Banner 2-01-xp85vq.png'); background-repeat:no-repeat; background-position:left center
  14. background-color:#f5f5f5
  15. background-repeat: no-repeat;background-position:center top;
  16. background-color:#f5f5f5
  17. cursor:pointer;
  18. cursor:pointer;
  19. cursor:pointer;
  20. cursor:pointer;
  21. background-repeat: no-repeat;background-position:center top;
  22. display:none
  23. display:none;
The style attribute contains CSS style rules that are applied to the element. Inline CSS code unnecessarily increases the webpage's size, and can be moved in an external CSS file.
Learn more
Mozilla
Deprecated HTML
There are no deprecated HTML tags on the webpage.
The deprecated tags represents the tags that are not supported HTML5 standard anymore, and could cause the webpage to be rendered incorrectly.
Learn more
W3C

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