SEO Audit for Bidfood Middle East
Centric Audit Tool
December 11, 2023

Welcome to Centric! We are a digital transformation agency and we have conducted an SEO analysis for your website, Bidfood Group. Our analysis has identified several key issues that may be impacting your website's performance. These issues include a missing or empty title tag, problems with headings, missing image keywords, incorrect image formats, javascript resources without the defer attribute, a lack of declared charset, the absence of sitemaps, a public server signature, unsafe cross-origin links, plaintext emails, and inline CSS code. In order to optimize your website's SEO and improve its visibility, it is important to address these issues.

Overview
84 weeks ago
71
100
Bidfood Food Companies In Dubai, Riyadh & 6 Middle Eastern Cities
Bidfood Group helps foodservice & food companies in Riyadh, Dubai & other MENA cities deliver superb services through premium F&B supplies & solutions.
https://www.bidfoodme.com/home
3 high issues
9.1%
4 medium issues
12.1%
4 low issues
12.1%
22 tests passed
66.7%
0.69 seconds
Load Time
12.63 KB
Page Size
39 Resources
Http Requests
Secure
Https Encryption
SEO
Title
The title tag is the HTML element that specifies the title of the webpage. The title tag is displayed at the top of your browser, in the search results, as well as in the bookmarks bar.
Learn more
Google
Meta description
The meta description tag is good.
Bidfood Group helps foodservice & food companies in Riyadh, Dubai & other MENA cities deliver superb services through premium F&B supplies & solutions.
The meta description is an HTML tag that provides a short and accurate summary of the webpage. The meta description is used by search engines to identify a webpage's topic and provide relevant search results.
Learn more
Google
Headings
Only one h1 tag should be present on the webpage.
  3. ABOUT BIDFOOD
  1. ABOUT BIDFOOD
  2. OUR LATEST NEWS
The h tags represents the headings of the webpage. The h1 tag is the most important h tag, and describes the main topic of the page, while the rest of the tags describe the sub-topics of the webpage.
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Mozilla
Content keywords
The content has relevant keywords.
bidfood food companies in dubai 6 middle
The webpage's content should contain relevant keywords that can also be found in the title of the webpage.
Image keywords
There are :14 images with missing alt attributes.
The alt attribute specifies an alternate text for an image, if the image cannot be displayed. The alt attribute is also useful for search engines to identify the subject of the image, and helps screen readers describe the image.
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Google
SEO friendly URL
The URL is SEO friendly.
https://www.bidfoodme.com/home
The SEO friendly URLs are URLs that contain relevant keywords with the webpage's topic, and contain no special characters besides slashes and dashes.
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Google
404 page
The website has 404 error pages.
https://www.saudiags.com/404-28d928ef38589da1d286f0d18977f411
The 404 webpage status inform the users and the search engines that a page is missing.
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Bing
Robots.txt
The webpage can be accessed by search engines.
A robots.txt file inform the search engines which links from the website can be accessed.
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Bing
Google
Noindex
The webpage does not have a noindex tag set.
The noindex tag instruct the search engines to not index the webpage.
Learn more
Bing
Google
In-page links
The number of links on the webpage is okay.
The in-page links should be kept at a minimum, to avoid issues with search engines not being able to crawl additional links from the webpage.
Language
The webpage has the language declared.
en
The lang attribute declares the webpage's language, helping search engines identify the language in which the content is written, and browsers to offer translation suggestions.
Learn more
Mozilla
Favicon
The webpage has a favicon.
https://www.bidfoodme.com/assets/images/favicon/safari-pinned-tab.svg
The favicon is the icon that is being displayed in the browser's tab, when the webpage is being bookmarked, and sometimes even in search engine results.
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Google
Performance
Text compression
The HTML file is compressed.
The HTML filesize is 12.63 KB.
The text compression helps speeding up the webpage's load by compressing the HTML's content.
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Gzip
Brotli
Google
Load time
The webpage loaded in 0.69 seconds.
The load time indicates the HTML's total load time, and does not include the external resources, such as images, scripts, or other resources.
HTTP requests
There are fewer than 39 HTTP requests on the webpage.
The HTTP requests represents the number of external resources present on the webpage.
Image format
There are 15 images that are not using the AVIF WebP format.
The images format represents the images that are not served in a next-generation file format. Images served in a next-generation format improve the webpage's load performance.
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Google
JavaScript defer
The defer attribute allows the browser to download the scripts in parallel and execute them after the webpage has been parsed, improving the webpage's load performance.
Learn more
Google
DOM size
The DOM size is optimal.
The HTML file has 313 DOM nodes.
The DOM size indicates the number of nodes the HTML webpage has.
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Google
Security
HTTPS encryption
The webpage uses HTTPS encryption.
The HTTPS encryption helps protecting the user's security and privacy.
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Google
Mixed content
There are no mixed content resources on the webpage.
The mixed content is the content that is loaded over the HTTP connection while the webpage itself was loaded over HTTPS connection.
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Mozilla
Google
Server signature
The webpage has a public server signature.
cloudflare
The server signature is the public identity of a web server which contains information that could be used to exploit known vulnerabilities.
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nginx
Apache
Unsafe cross-origin links
Plaintext email
The webpage contains plaintext emails.
Email addresses posted in public are likely to be fetched by crawlers and then collected in lists used for spam.
Miscellaneous
Structured data
The webpage has structured data.
    @context
  1. http://schema.org
    2. @type
  2. Organization
    3. address @type
  3. PostalAddress
    4. addressCountry
  4. UAE
    5. addressRegion
  5. Dubai
    6. streetAddress
  6. Dubai Investment Park 2, Plot 597 – 974
    7. name
  7. Bidfood ME
    8. url
  8. https://bidfoodme.com/
    9. logo
  9. https://bidfoodme.com/assets/images/logo.svg
    10. contactPoint 0
  10. @type
  11. ContactPoint
    12. telephone
  12. +971 4 805 2000
    13. contactType
  13. customer service
    14. description
  14. Bidfood group is the world's leading foodservice distribution company outside North America covering more than 35 countries. Its core business is sales, marketing, development and distribution of food, beverage and non-food brands to the operators of the foodservice channel.
    15. email
  15. [email protected]
    16. sameAs 0
  16. https://www.linkedin.com/company/bidfoodmiddleeast
    17. 1
  17. https://www.instagram.com/bidfooduae/
    18. 2
  18. https://www.instagram.com/bidfoodksa/
    19. 3
  19. https://www.facebook.com/bidfoodme
The structured data tags help the search engines better understand the content of the webpage, and allows them to create rich snippets in search results.
Learn more
Twitter
Schema.org
Open Graph
Bing
Google
Meta viewport
The webpage has a meta viewport tag set.
width=device-width, initial-scale=1
The meta viewport tag instruct the browsers how to render the viewport of the webpage.
Learn more
Mozilla
Google
Character set
The webpage does not have a charset declared.
The meta charset tag specifies the character encoding, helping the browsers to better render the characters and symbols on the webpage.
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Mozilla
Sitemap
No sitemaps found.
Sitemaps inform search engines about pages available for crawling on the website.
Learn more
Bing
Google
Social
The webpage has 4 social links.
Social media presence is becoming increasingly important as a ranking factor for search engines to validate a website's trustworthiness and authority.
Content length
The webpage has 2,720 words.
The content length represents the number of words found on the webpage. The webpage should contain a decent amount of words.
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Google
Text to HTML ratio
The text to HTML ratio is :45%.
The text to HTML ratio represents the percentage of actual text compared to the percentage of HTML code on the webpage.
Inline CSS
The webpage contains inline CSS code.
  1. display:none;visibility:hidden
  2. display: none;
  3. display: block; margin-left: auto; margin-right: auto;
  4. display: block; margin-left: auto; margin-right: auto;
  5. display:none
  6. display:none
  7. position: absolute; left: -5000px;
The style attribute contains CSS style rules that are applied to the element. Inline CSS code unnecessarily increases the webpage's size, and can be moved in an external CSS file.
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Mozilla
Deprecated HTML
There are no deprecated HTML tags on the webpage.
The deprecated tags represents the tags that are not supported HTML5 standard anymore, and could cause the webpage to be rendered incorrectly.
Learn more
W3C
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Spanning 8 cities worldwide and with partners in 100 more, we're your local yet global agency.

Fancy a coffee, virtual or physical? It's on us – let's connect!