Centric Audit Tool
December 11, 2023
Welcome to Aston Martin Lagonda Ltd! We are excited to have the opportunity to work with you on your digital transformation journey. Our team at Centric has conducted a thorough SEO analysis of your website and we have identified a few key issues that need to be addressed. These issues include a missing or empty title tag, a missing or empty meta description tag, missing image keywords, incorrect image formats, javascript resources without the defer attribute, excessive word count, absence of sitemaps, absence of social links, and the presence of inline CSS code. Addressing these issues will greatly improve your website's search engine optimization and enhance its visibility to potential customers. We understand the importance of these issues and are here to assist you in resolving them.
Overview
84 weeks ago
80
100
Welcome to Aston Martin - Choose your preferred market | Aston Martin
SEO
Title
The title tag is the HTML element that specifies the title of the webpage. The title tag is displayed at the top of your browser, in the search results, as well as in the bookmarks bar.
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Meta description
The meta description tag is missing or empty.
The meta description is an HTML tag that provides a short and accurate summary of the webpage. The meta description is used by search engines to identify a webpage's topic and provide relevant search results.
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The h tags represents the headings of the webpage. The h1 tag is the most important h tag, and describes the main topic of the page, while the rest of the tags describe the sub-topics of the webpage.
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Content keywords
The content has relevant keywords.
welcome
to
aston
martin
your
aston
martin
The webpage's content should contain relevant keywords that can also be found in the title of the webpage.
Image keywords
There are :3 images with missing alt attributes.
The alt attribute specifies an alternate text for an image, if the image cannot be displayed. The alt attribute is also useful for search engines to identify the subject of the image, and helps screen readers describe the image.
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SEO friendly URL
The URL is SEO friendly.
https://www.astonmartin.com/en/welcome
The SEO friendly URLs are URLs that contain relevant keywords with the webpage's topic, and contain no special characters besides slashes and dashes.
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404 page
The website has 404 error pages.
The 404 webpage status inform the users and the search engines that a page is missing.
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Robots.txt
The webpage can be accessed by search engines.
Noindex
The webpage does not have a noindex tag set.
In-page links
The number of links on the webpage is okay.
The in-page links should be kept at a minimum, to avoid issues with search engines not being able to crawl additional links from the webpage.
Language
The webpage has the language declared.
en
The lang attribute declares the webpage's language, helping search engines identify the language in which the content is written, and browsers to offer translation suggestions.
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Favicon
The webpage has a favicon.
The favicon is the icon that is being displayed in the browser's tab, when the webpage is being bookmarked, and sometimes even in search engine results.
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Performance
Text compression
The HTML file is compressed.
The HTML filesize is 4.55 KB.
Load time
The webpage loaded in 0.18 seconds.
The load time indicates the HTML's total load time, and does not include the external resources, such as images, scripts, or other resources.
HTTP requests
There are fewer than 11 HTTP requests on the webpage.
JavaScripts
5
- https://cdn-ukwest.onetrust.com/consent/031da478-4591-4afe-8cfa-9848ab2ec1e6/OtAutoBlock.js
- https://cdn-ukwest.onetrust.com/scripttemplates/otSDKStub.js
- https://www.googletagmanager.com/gtag/js?id=AW-779972960
- https://www.astonmartin.com/theme/10.3.12.0.2/assets/astonmartin/js/app.bundle.js
- https://www.astonmartin.com/theme/10.3.12.0.2/assets/astonmartin/mjs/app.bundle.js
The HTTP requests represents the number of external resources present on the webpage.
Image format
There are 3 images that are not using the AVIF WebP format.
The images format represents the images that are not served in a next-generation file format. Images served in a next-generation format improve the webpage's load performance.
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JavaScript defer
There are 3 javascript resources without the defer attribute.
The defer attribute allows the browser to download the scripts in parallel and execute them after the webpage has been parsed, improving the webpage's load performance.
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DOM size
The DOM size is optimal.
The HTML file has 87 DOM nodes.
The DOM size indicates the number of nodes the HTML webpage has.
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Security
HTTPS encryption
The webpage uses HTTPS encryption.
The HTTPS encryption helps protecting the user's security and privacy.
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Mixed content
There are no mixed content resources on the webpage.
Server signature
The webpage does not have a public server signature.
Unsafe cross-origin links
The webpage does not have unsafe cross-origin links.
The unsafe cross-origin links indicates the external links that open in a new tab which can expose your website to performance and security issues.
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Plaintext email
The webpage does not contain any plaintext emails.
Email addresses posted in public are likely to be fetched by crawlers and then collected in lists used for spam.
Miscellaneous
Structured data
The webpage has structured data.
Open Graph
5
-
og:site_type
- website og:title
- Country Selector og:url
- https://www.astonmartin.com/en/welcome og:image:width
- 2048 og:image:height
- 1152
Twitter
1
-
twitter:card
- summary
The structured data tags help the search engines better understand the content of the webpage, and allows them to create rich snippets in search results.
Meta viewport
The webpage has a meta viewport tag set.
width=device-width, minimum-scale=1, initial-scale=1, shrink-to-fit=no
Character set
The webpage has a charset value set.
UTF-8
The meta charset tag specifies the character encoding, helping the browsers to better render the characters and symbols on the webpage.
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Sitemap
No sitemaps found.
Social
The webpage does not contain any social links.
Social media presence is becoming increasingly important as a ranking factor for search engines to validate a website's trustworthiness and authority.
Content length
There are less than 500words on the webpage.
The webpage has 198 words.
The content length represents the number of words found on the webpage. The webpage should contain a decent amount of words.
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Text to HTML ratio
The text to HTML ratio is :13%.
The text to HTML ratio represents the percentage of actual text compared to the percentage of HTML code on the webpage.
Inline CSS
The webpage contains inline CSS code.
Attributes
2
display:none;visibility:hiddendisplay:none;
The style attribute contains CSS style rules that are applied to the element. Inline CSS code unnecessarily increases the webpage's size, and can be moved in an external CSS file.
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Deprecated HTML
There are no deprecated HTML tags on the webpage.
The deprecated tags represents the tags that are not supported HTML5 standard anymore, and could cause the webpage to be rendered incorrectly.
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