• Vision
  • Automation
  • Intelligence
  • Impactful
  • Growth
Please Wait
The importance of website traffic analysis in identifying website accessibility issues

Having a website is essential in today's digital age, whether you're running a business, showcasing your portfolio, or simply expressing yourself through a personal website or blog. However, it's not enough to just have a website; you need to ensure that it is accessible to your target audience. This is where website traffic analysis plays a crucial role.

Understanding Website Traffic Analysis

Website traffic analysis involves collecting and analyzing data about the visitors and their interactions on your website. This data provides insights into various aspects of your website's performance, such as the number of visitors, their geographical location, the pages they visit, the time they spend on each page, and much more.

By analyzing this data, you can gain valuable insights into your website's performance, identify areas for improvement, and make data-driven decisions to enhance user experience and increase conversions.

The Role of Website Traffic Analysis in Identifying Accessibility Issues

Website accessibility refers to the ease with which users can access and navigate your website, regardless of their abilities or disabilities. It is important to ensure that your website is accessible to everyone, including individuals with visual impairments, hearing impairments, mobility issues, or cognitive disabilities.

Website traffic analysis can help you identify potential accessibility issues by providing insights into how users interact with your website. For example, if you notice a high bounce rate on certain pages, it could indicate that users are having difficulty navigating or understanding the content on those pages. This could be a sign of accessibility issues that need to be addressed.

Additionally, website traffic analysis can reveal the devices and browsers used by your visitors. If you notice that a significant portion of your audience is accessing your website from mobile devices, it is crucial to ensure that your website is mobile-friendly and responsive. Failure to do so could result in a poor user experience for mobile users and a potential loss of traffic and conversions.

Using Google Analytics for Website Traffic Analysis

One of the most popular and powerful tools for website traffic analysis is Google Analytics. It provides a wealth of information about your website's performance and user behavior. By integrating Google Analytics with your website, you can gain access to valuable data and insights that can help you identify and address accessibility issues.

Here are some key features of Google Analytics that can assist in website traffic analysis:

1. Audience Reports

The Audience reports in Google Analytics provide information about the demographics, interests, and behaviors of your website visitors. This data can help you understand the characteristics of your audience and tailor your website to their needs and preferences.

2. Behavior Reports

The Behavior reports in Google Analytics give you insights into how users navigate and interact with your website. You can see which pages are the most popular, how users move from one page to another, and where they exit your website. By analyzing this data, you can identify any bottlenecks or issues that may be hindering user experience.

3. Mobile Reports

The Mobile reports in Google Analytics provide information about the devices and browsers used by your visitors. This data can help you determine if your website is compatible with different devices and browsers, allowing you to optimize your website for a better user experience.

4. Site Speed Reports

Website speed is a critical factor in user experience and accessibility. The Site Speed reports in Google Analytics can help you identify any performance issues that may be slowing down your website. By addressing these issues, you can ensure that your website loads quickly and efficiently for all users.


Website traffic analysis is a valuable tool in identifying website accessibility issues. By analyzing data about your website's performance and user behavior, you can gain insights into how users interact with your website and identify areas for improvement. Whether you have a portfolio website, business website, personal website, or any other type of website, website traffic analysis can help you optimize your website for better accessibility and user experience. So, make sure to leverage tools like Google Analytics and regularly analyze your website's traffic to ensure that it is accessible to all users, regardless of their abilities or disabilities.


More Stories

The use of call-to-action buttons on a portfolio website to encourage visitor engagement
Read More
The challenges of designing mobile-friendly websites for different devices
Read More
The benefits of including a contact form on your portfolio website for potential clients to reach out
Read More

Contact us

Spanning 8 cities worldwide and with partners in 100 more, we’re your local yet global agency.

Fancy a coffee, virtual or physical? It’s on us – let’s connect!