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The role of Adobe Experience Manager Forms in creating automated form submission to third-party systems

Adobe Experience Manager (AEM) is a comprehensive content management solution for building websites, managing digital assets, and delivering personalized user experiences. With AEM, organizations can create personalized and interactive documents, manage multilingual websites, and leverage tools for digital marketing and campaign management. One powerful feature of AEM is its forms capabilities, which enable the creation and management of forms for collecting and processing user data. In this article, we will explore the role of Adobe Experience Manager Forms in creating automated form submission to third-party systems.

What are Adobe Experience Manager Forms?

Adobe Experience Manager Forms is a component of AEM that allows organizations to create, manage, and publish forms for a variety of purposes. Whether it's collecting customer feedback, registering users for an event, or capturing lead information, AEM Forms provides a flexible and intuitive interface for designing and deploying forms. With AEM Forms, organizations can easily create responsive forms that adapt to different devices and screen sizes, ensuring a seamless user experience across desktop and mobile platforms.

Integration with Third-Party Systems

A key strength of Adobe Experience Manager Forms is its ability to integrate with third-party systems, enabling automated form submission and data synchronization. This integration capability allows organizations to streamline their form submission processes and eliminate manual data entry and processing. AEM Forms provides out-of-the-box connectors for popular third-party systems such as Salesforce, Marketo, and Microsoft Dynamics, making it easy to integrate form data with existing CRM and marketing automation platforms.

Benefits of Automated Form Submission

Automated form submission offers several benefits for organizations:

  • Efficiency: By automating the form submission process, organizations can save time and resources that would otherwise be spent on manual data entry and processing. This allows employees to focus on more strategic tasks and reduces the risk of errors and inconsistencies.
  • Accuracy: Automated form submission eliminates the need for manual data entry, reducing the chances of human errors. This ensures that the data captured from forms is accurate and reliable, enabling organizations to make informed decisions based on reliable data.
  • Real-time data synchronization: With automated form submission, data captured from forms can be instantly synchronized with third-party systems, ensuring that the information is up-to-date and accessible in real-time. This enables organizations to take immediate action based on the data collected from forms.
  • Enhanced customer experience: Automated form submission allows organizations to provide a seamless and personalized experience to their customers. By integrating form data with CRM and marketing automation systems, organizations can deliver targeted and relevant communications to their customers based on their preferences and interactions.

How to Create Automated Form Submission with Adobe Experience Manager Forms

Creating automated form submission with Adobe Experience Manager Forms involves the following steps:

Step 1: Designing the Form

The first step is to design the form using the AEM Forms interface. AEM Forms provides a drag-and-drop editor that allows users to easily create and customize form fields, add validation rules, and define the form layout. Users can also leverage pre-built form templates and components to accelerate the form creation process. Once the form design is complete, it can be previewed and tested to ensure that it meets the requirements.

Step 2: Configuring the Form Submission

After designing the form, the next step is to configure the form submission settings. AEM Forms allows users to specify the action to be taken when the form is submitted. This can include sending the form data via email, saving it to a database, or integrating it with a third-party system. To configure the integration with a third-party system, users can select the appropriate connector from the list of available connectors and provide the necessary credentials and configuration details.

Step 3: Mapping Form Fields to Third-Party System Fields

Once the form submission settings are configured, the next step is to map the form fields to the corresponding fields in the third-party system. AEM Forms provides a mapping interface that allows users to visually map the form fields to the target system fields. Users can also define any transformations or data manipulations that need to be applied to the form data before it is sent to the third-party system.

Step 4: Testing and Deployment

After the form fields are mapped, the final step is to test the form submission process to ensure that the data is successfully transferred to the third-party system. AEM Forms provides a testing environment where users can submit test data and verify that it is correctly received and processed by the target system. Once the testing is complete, the form can be published and made available to users for submission.


Adobe Experience Manager Forms plays a crucial role in creating automated form submission to third-party systems. By leveraging the integration capabilities of AEM Forms, organizations can streamline their form submission processes, eliminate manual data entry, and deliver personalized user experiences. With its intuitive interface and robust features, AEM Forms enables organizations to create, manage, and publish forms that meet their specific requirements. Whether it's capturing lead information, collecting customer feedback, or registering users for an event, AEM Forms provides a powerful solution for automating form submission and data synchronization.


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